Introduction to Strategic Product Management
Boost your product management knowledge and chart your career with PMTK's best practices and tools.
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Course overview
Master the Product Management Domain
In this highly interactive course, you will learn the fundamentals of the PMTK methodology to improve your job performance and career choices, and create successful market-driven products.
Who is this course for
01
Aspiring Product Managers
You want to move into product management and need to build a clear and consistent understanding of the domain.
02
New Product Managers
You are new to product management and seeking tools and best practices to work efficiently.
03
Experienced Product Managers
You have been working in PM and want to elevate your knowledge and potential with a solid methodology.
Key outcomes
Master the Product Management Domain
Gain clarity and consistency with the fundamentals of PMTK, a methodological approach to product management based on logic and foundation rules.
Describe PM Roles and Teams
Identify the different roles and team models in product management and how companies apply them.
Compare Product Delivery Strategies
Classify the product delivery strategies companies use to create successful products and determine your product's current and future delivery strategy.
Create a Corporate Strategy Mix
Analyze and formulate the three levels of strategy relating to your product; the business, market, and product strategies.
Product Management and Product Development Interaction
Analyze best-practices to manage product management's relationship with product development and UX, in Agile and Waterfall environments.
Realize the Schools of Thought in Product Management
Recognize types of product management applied at companies, and analyze the effect of these approaches on the status and role of the product manager.
Review PMTK Templates
Discover the Blackblot Product Manager's Toolkit® (PMTK), a comprehensive set of models and professional templates to create successful market-driven products.
Meet your instructor
Gabriel Steinhardt
Gabriel Steinhardt
Founder, Author, Public Speaker, PMTK® Methodology Developer
- Developed the PMTK market-driven product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 3,000 professionals worldwide in PMTK.
- Author of two books on PMTK, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Over two decades of experience in product management with technology products.
- Marketing and information systems MBA.
Course syllabus
6 live sessions • 42 lessons
Week 1
Jul
31
Session 1
Aug
1
Session 2
Aug
3
Session 3
Week 2
Aug
7
Session 4
Aug
8
Session 5
Aug
9
Session 5.5
Bonus
- Product Management Domain
- Product Management Definitions
- Program Management
- Over-Engineering
- Roles and Goals
- Team Model
- 📄
What is Product Management?
- 📄
Definition of Product Management
- 📄
Product Management Glossary
- 📄
Over-Engineering
- 📄
Blackblot Product Management Team Model
- 📄
Blackblot Product Definition Team Model
- 📄
Charting Team Models
- Product Delivery Strategies
- Technology-Driven
- Sales-Driven
- Market-Driven
- Market Orientation
- Schools of Thought
- Companies and Schools of Thought
- Common Mistakes
- User Experience
- Agile Software Development
- Product Trends
- Corporate Strategy Mix
- PMTK Problem Echelon Model
- Market Opportunity
- Product Overview
- Discourse Principles
- PMTK Underpinnings
- 📄
The Market-driven Company
- 📄
The Sales-driven Company
- 📄
The Technology-driven Company
- 📄
The Connection between Market-Driven Product Management and Marketplace Success
- 📄
Schools of Thought in Product Management
- 📄
UX and Product Management Merge
- 📄
UX under Engineering
- 📄
Origins of the Product Manager vs Product Owner Dilemma
- 📄
Blackblot PMTK Methodology and Agile Software Development
- 📄
Origins of the Agile Manifesto
- 📄
Product Management and the 2020 Scrum Guide: Free at Last
- 📄
Blackblot PMTK and Basecamp Shape Up
- 📄
Blackblot PMTK and LeSS
- 📄
Blackblot PMTK and SAFe
- 📄
Blackblot PMTK and Scrum
- 📄
Blackblot PMTK and Test-driven Development
- 📄
Schools of Thought in Product Management
- 📄
PMTK Problem Echelon Model
- 📄
Occam's Razor in PMTK
- 📄
Russell's Teapot in PMTK
- Product Management Phases
- PMTK Action Model Overview
- PMTK Flow Model
- Research
- 📄
PMTK Action Model
- 📄
PMTK Action-Team Model
- 📄
PMTK Action Model Merits
- 📄
Gabriel Steinhardt - Market Research in Product Management
- Business Case (See BMP Seminar Module)
- Competitive Analysis
- Product Comparison
- 📄
Business Management Terminology Primer
- 📄
The Difference between a Business Case and a Business Plan
- 📄
Product Marketer and Business Case
- Market Requirements (See PRM Seminar Module)
- Use Cases
- Features Matrix
- 📄
Extended Review of Market and Product Requirements
- 📄
A Simple Primer on Use Cases in Product Management
- 📄
Use Cases in Product Management
- Product Roadmap
- Pricing Model
- 📄
Product Vision in PMTK
- 📄
Blackblot MVP Book
- Market Plan
- Corporate Mission
- Product Positioning
- Value Documents
- 📄
A Simple Primer on Product Positioning
- 📄
Product Positioning Clarifications
- 📄
Business Value of a Product
- Launch Plan
- Product Backgrounder
- Collateral Matrix
- Win/Loss Analysis
- Customer Visit
- Product Evangelism
- Statistical Data
- Process Concept
- Key Lessons
Introduction
Introduction
Corporate Strategy Mix
PMTK Action Model
PMTK Action Model
Phase 1 – Evaluation
Note: This section is an introduction to the topics. These topics will be covered in great detail in an upcoming dedicated course.
Phase 2 – Planning
Note: This section is an introduction to the topics. These topics will be covered in great detail in an upcoming dedicated course.
Phase 3 – Definition
Phase 4 – Strategy
Phase 4 – Strategy
Note: This section is an introduction to the topics. These topics will be covered in great detail in an upcoming dedicated course.
Phase 5 – Readiness
Phase 5 – Readiness
Phase 6 – Maintenance
Phase 6 – Maintenance
Summary
Summary
Course schedule
4-6 hours per week
Monday/Tuesday/Thursday
10:00am - 12:00pm
- Two weeks, 2-3 sessions per week, each session is 2 hours.
- Five sessions with a total of 10 hours over two weeks.
- Attendance is required.
Office Hours
- The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
- Attendance is voluntary.
Included in the course (free of charge!)
Blackblot PMTK Book: Second Edition
Hardcover and digital copies of the Blackblot PMTK Book: Second Edition.
Blackblot Product Manager's Toolkit™ (PMTK) templates
Login credentials to the Blackblot Product Manager's Toolkit™ (PMTK) professional template collection.
Blackblot Product Management Professional™ (BPMP) certification
Login credentials to the Blackblot Product Management Professional™ in Product Management certification test.