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Start-up Brand Bootcamp
Founders and start-up entrepreneurs - Build your brand and create the foundations for sustainable growth.
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Course overview
Take your business to the next level by building your brand
When you build a brand, you build a legacy that becomes an infinite source of value for you, your business and your community.
As a start-up founder building your brand will multiply your asset value.
In this Bootcamp, we will use my 3 step Brand Building Made Simple Framework to set you up for long-term, meaningful impact and growth.
You will learn the foundations for success by applying the strategies used by the world's most successful and respected brands.
Join a group of like-minded business founders starting small but thinking big.
Is this course for you?
01
Are you an ambitious business founder who wants to grow your brand and create the foundations for long-term growth?
02
Are you a start-up founder who wants to accelerate growth by clarifying your brand so your business stands out.
03
Are you struggling for direction and want a no BS, proven approach to building your brand that will take your business to level?
Why join this course?
Learn the secret of powerful, high-converting brands.
Understand how to craft your brand message by uncovering what is at the heart of your business that customers and clients will love.
Build the foundations for your Brand using the 'Meaningful Brand Framework'.
A brand message without meaning is like an empty shell. The Meaningful Brand Framework (MBF) is a blueprint for your business. It makes your brand clearer and more intentional.
It is your North Star.
Develop a step-by-step roadmap to implement your brand message and to build your content.
Having defined your brand message you will create a plan to activate your brand message across all channels.
Communicate your brand
Learn how to translate your brand story into powerful communication.
You will create an elevator pitch and content that will engage your audience and make you stand out in the market.
Brand Building for Entrepreneurs
Why build a brand?
Marketing without a strong brand is like having a great car with no gas.
Without a brand, you are missing the key ingredient to help build a strong and profitable business.
Amplify your marketing
Get to the heart of what engages your customers so your marketing works harder.
Cut through the noise
A brand helps you to stand out and build stronger relationships with your customers.
10x your value
Build the foundations for a more valuable business for you and your customers for the long term.
Imagine having absolute clarity on what your brand stands for, with marketing that engages your customers and works like a dream.
How people have benefited from this course.
Glenn Collins
Leekie Tang
Will Mapstone
Diane Wyzga
What people are saying?
Meet your instructor
Simon Ratcliffe
Simon Ratcliffe
I understand the challenges of starting small and thinking big.
- Limited time
- Juggling multiple tasks
- The need to be smart with resources
I've learned what it takes to build a business and create a great brand.
In my 30 + year career I have worked with some of the most successful and respected brands and companies on the planet, from Coca Cola to Procter & Gamble, from Unilever to Heineken, Virgin and the BBC.
Not only that, I have launched, grown and exited my own 7- figure business and am the co-founder of a startup. I see from the inside out how a brand can add value to a business in the digital economy.
In this course, I will teach you everything I have learned about building a brand from the ground up.
If you are a founder who wants to build a business for the long term, I can help you.
Course syllabus
17 lessons • 6 projects
Week 1
- Your DNA as an entrepreneur
- Why you do what you do?
- Where you want your business to go?
- Your Brand Vision
- A deep understanding of your customer
- The competitive context
- It's positioning in the market
- We and our customers have to understand how we sit in the market vs alternative choices
- Customers have multiple things going on in their lives. They have hopes, dreams and fears. That's where their priorities will lie. They also have choices to make - your offer or competitors. That's where your brand must start.
Brand Foundations - Part 1 - Inside Out
The Foundations of a brand are built on two key perspectives;
Inside - Out and Outside - In.
In this Part 1 of the course, we will look Inside-Out.
You will define where you want to go and why it matters?
Brand Foundations -Part 2 - Outside In
In this part 2 of Foundations, you will identify your marketing positioning and your target customer niche to understand how your brand fits in peoples lives Outside-In.
The brand you want to build does not exist in a vacuum.
Week 2
Brand Blueprint - Define a stand out, meaningful brand?
Having laid the first bricks of the Foundations for your brand, in this module you will develop a Blueprint to guide how your Brand shows up in the world.
You will use the MBF( Meaningful Brand Framework) to define your Brand Blueprint and answer the questions.
How does my brand meet customer's needs?
What problem does it solve?
What does it say?
What is my brand purpose?
What does my brand believe in?
Brand Blueprint - Brand Framework Templates
It's not enough to be clear about how you show up in the world. How you solve a customer's problem and how you create meaning.
You have to stand out.
In this session 3 and the next session 4 we will build your brand definition around three core dimensions:
Brand Purpose
Brand Beliefs
Brand Connection
Week 3
Brand Roadmap - Create Your Brand Story and Content Strategy
People are engaged by stories.
The most successful brands on the planet tell a story and paint a picture of how engaging with those brands will make customers feel.
You will learn how to create your Brand Story that will end frustration about what to say on social, in emails, in newsletters, on your website in blogs.
Create messaging that builds your brand rather than just adding to the world's content mountain!
Content leads much of the brand building efforts of brands taking the place of above the line advertising which was the primary mechanism that many brands historically used to build their reputation.
But how do you align your content with your brand.
The Brand Building Pillar Strategy shows you how.
Brand Roadmap - How to build an implementation pipeline to build your brand?
Action speaks louder than words.
In this module, you will map out the actions and steps you can take over the next 6-12 months to implement your brand.
You learn the Playbook for implementing your brand.
You will use the Play, Win, Change Framework to simplify the process and to identify the key actions that will accelerate the growth of your business and establish your brand firmly in the minds of your customers.
Week 4
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects, not a drip-feed of pre-recorded video material.
The course is structured as: “Learn → Do → Share”. Learn by doing and getting feedback.
This is the best experience for optimal learning.
Learn with a cohort of peers
You’ll be learning with entrepreneurs, small business founders and creators like you. They share your challenges and ambitions. Through breakout rooms and an engaged community, you will learn and grow.
Accountability and Feedback.
Trying to build a brand on your own can be challenging. This course will help you to do the work in a supportive community with expert guidance.