Build Your First B2B Marketing Plan
Stop doing random acts of marketing. Build a 3-month starter plan that removes confusion, attracts engaged prospects, and delivers results.
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Course overview
Kickstart Your B2B Startup with a Marketing Plan
I've been in your shoes; building marketing from scratch in several B2B startups. I've coached 60+ startups in growth.
A 2-week sprint that'll walk you through a proven process, teach customer-centric frameworks, and help you draft a 3-month plan that supports your goals.
For B2B startup founders and operators
01
Founders in early-stage B2B startups who want real results from marketing, but don't know where to start.
02
Startup operators with no prior marketing experience, who happen to be wearing the 'marketing hat'.
03
Startup marketers who want clarity, clear structure and a process to focus and getting the right things done
Key Outcomes
Go from confused to confident in 2 weeks 📈
You'll identify your focus areas and feel more confident about making effective marketing decisions.
Leverage customer insights to create content that converts prospects 💡
You'll discover your customer's goals and pain points to craft relevant content that motivates them to act.
Get a repeatable framework that saves time and effort 🙌
You'll receive customer-centric frameworks and templates that you can reuse and change as you grow.
Draft a 3-month plan that you can execute immediately 🗓
You'll draft a starter marketing plan that allows you to learn, review and improve every 2 weeks.
What people are saying
Paula Navické
Anders Görtz
Melissa Cantu
Egil Bergenlind
Meet your instructor
Cecilia Bratt
Cecilia Bratt
Business Coach & Fractional CMO
I'm Cecilia. Founder at MarketingLabs.io. I've held CMO and COO positions with fast-growing Nordic startups for 10+ years (incl. Billogram, DPOrganizer, and Groupon Nordics).
I've guided many dozens of B2B startups through the process I've turned into this course.
I coach early-stage B2B startups in marketing and growth strategies on a daily basis.
If you're a founder, operator, or first-time head of marketing, this course is for you.
What past clients have said
Carl-Fredrik Svensson
Shane McGoldrick
Course syllabus
Week 1
Week 2
Bonus
- 📄
The 5 Elements of a Brilliant Sales Narrative
- 📄
Blog Post: Creating a Spiky Point of View
- 📄
Maslow's Hierarchy of Needs
- 📄
6 Human Needs: These core needs drive every decision you make
- 📄
Notion Page: Four Ways to Find Customer Insights in Early-Stage Startups
- 📄
Blog Post: Define Your Startup Messaging
- 📄
Blog post about OGSM Framework
- understand marketing's purpose and how its 8 disciplines can help grow your startup.
- use a marketing canvas to gain clarity and confidence
- study successful marketing practices and habits, and apply them to your startup.
- create an ideal customer profile
- profile your best customer, so you use language that resonates and content that converts.
- craft a buyer's journey to ensure you speak to your prospect at the right time, in the right place.
- Watch the videos below
- Start crafting your ICP before workshop #2
- Any questions? Send a DM or ask in the #questions channel
- expand your buyer's journey with a content matrix to map out which assets you have and need.
- look at distribution channels and choose the most important ones.
- study the 'CE framework', so you in one effort create content pieces for weeks.
- Watch videos "How to Expand Your Buyer's Journey with a Content Matrix" and "How to Turn Persona Insights Into Content Ideas#
- Copy worksheet "Your Buyer's Journey + Content Matrix" below and fill out grey areas 🙌
- Questions? Reach out at any time.
- connect the dots from previous modules and flesh out an OGMS framework into actionable steps.
- draft a starter marketing plan and examine how to review and improve every 2 weeks.
- Start pulling together your insights to prepare for designing your marketing plan
- 📄
Calendly link: Book Your Meeting Here
Recommended Resources
A collection of resources that I'll keep adding to, based on what comes up during the course
Module #1: Establish Your B2B Marketing Foundation
Welcome! In this first workshop, we'll walk through some marketing principles, and lay the foundation for successful B2B marketing. And walk through some building blocks that you'll later bring into your marketing plan.
In this module, you will:
Module #2: Embrace a Customer-Centric Mindset
In this module, you will:
Pre-Work:
Module #3: Craft Content and Distribution Plans
In this module, you will:
Pre-work:
Module #4: Build Your Starter Marketing Plan
In this module, you will:
Pre-work:
Follow-Up Coaching
Bring your starter marketing plan + what you want to focus on. I'll give feedback, and help make sure you're set up for your next steps 📈
Book here for next week: Book via Calendly link.
Course schedule
2 weeks | 6-8 hours per week
Four Workshops: Tuesdays & Thursdays
2 pm CET / 8 am EST
Four (1.5 hr) workshops over a two-week period.
Ask me Anything: Fridays
2 pm CET / 8 am EST
1 hr. Ask me anything! Bring your questions and let's discuss.
🌟 BONUS: Personal 1:1 Coaching
60 minutes
1:1 coaching session one week after the course.
We'll walk through your work and plan. I'll give feedback, and help make sure you're set up for your next steps 📈
Weekly Work
6 hours per week
This is a hands-on course. You'll be working in parallel to the workshops, filling out templates and crafting your plan.
You get the overall framework, templates, and useful cheat sheets.
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and projects
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you