Building an Experimentation Mindset
Learn how you can develop an experimentation mindset to accelerate innovation, make data-driven decisions, and improve your products.
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Course overview
“An Experimentation Mindset is critical to innovation" - James Gunaca
👨🏻💻 ABOUT THE INSTRUCTOR
James Gunaca has deep experience in experimentation across his 20+ year career Product and digital marketing across the United States in Silicon Valley and Seattle, and in Europe in Luxembourg and London. James has worked at all levels of scale, including at companies like Amazon where he helped launch and grow the Amazon Echo with Alexa Voice Assistant, ran experiments on the homepage of Amazon.com during key shopping events (including the very first Prime Day, as well as Black Friday/Cyber Mondays), and partnered with Apple and Microsoft to bring new products to customers around the world. He’s also brought in experimentation to small startups in the Bay Area, and worked with professionals around the world to improve their pace and effectiveness of innovation through experimentation.
James also regularly speaks at industry events including Product Tank and The Product Group, as well as writes for MindtheProduct—the largest product management community in the world.
📚 ABOUT THE COURSE
This course is the first and best for professionals who are looking to establish and grow their experimentation mindset which can be applied across every aspect of their professional lives—this is beyond simple A/B testing, but doesn’t stop at more advanced experimentation techniques like multivariate and multi-armed bandit. It aims to cultivate the next generation of Product, Marketing, and Business professionals and leaders to be at the forefront of innovation.
This program offers a comprehensive package of 8 hours of content & 2 practical exercises covering the basics of establishing your experimentation mindset, how to apply it at your job (and in life), and more advanced practices.
Additionally, students will be able to develop an experimentation plan they can use at their own companies, so they can apply their newly invigorated experimentation mindset to accelerate innovation across teams, and beyond.
Plus, you’ll join a growing network of professionals who you can connect with throughout your career.
This course is perfect for
01
Product Managers and Marketing Managers eager to build or improve their knowledge of experimentation so they can deliver better outcomes.
02
Managers and Leaders who understand the value of experimentation but are struggling to establish mechanisms to improve experiment adoption.
03
Anyone else who wants to learn how experimentation will help you at your job. And in life!
You'll gain
An experimentation mindset
Embrace a systematic approach to testing and learning, enhancing your ability to innovate, adapt, and drive continuous improvement.
Improved experimentation design abilities
Gain the skills to create robust, reliable experiments that yield clear, actionable insights, enhancing the quality and impact of your findings.
Deeper knowledge on innovation
Learn how an experimentation mindset was used to deliver some of the most innovative products and technology of the current age.
Enhanced decision-making skills
Every decision can be made using an experimentation mindset. You’ll be able to assess high-value decisions more quickly and with more confidence.
What’s included
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Live sessions
Learn directly from James Gunaca in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 16 lessons • 2 projects
Week 1
- 🧪
Experimentation Fundamentals
- ♻️
The Experimentation Lifecycle
- ⏰
When to Leverage Your Experimentation Mindset
- 📄
Creating Experimentation Artefacts
- 👥
Working with Stakeholders
- ⛔
Pitfalls to Avoid
- 👩🔬
Advanced Experimentation Techniques
- ✍️
Write your own Experimentation 1-Pager
Submit by Jun 24
Jun
20
What is an Experimentation Mindset?
Jun
21
Optional: Office Hours with Instructor (Option 1)
Jun
21
Optional: Office Hours with Instructor (Option 2)
Building the foundation of your Experimentation Mindset
There is a lot to learn about to build your Experimentation Mindset. Get started on your foundation by reading these lessons. When you've finished all the lessons, there will be a project for you to complete where you can bring a real problem or goal you have to apply what you've learned so far.
Week 2
- 🥽
Apple Vision Pro: An experiment made of over a decade of experiments
- 🔘
Amazon Dash Button: A failed product? Or a successful experiment?
- 🎮
Nintendo Switch: A colossal success preceded by a colossal failure
- 💸
Revolut: Hyper-growth in Fintech, Fuelled by Experimentation
- 💠
Helpful Decision Making Frameworks
- 🔬
Identifying High-Value Decisions
- 🧠
Applying your Experimentation Mindset
- 🧰
The Experimentation Toolbox
- 🪴
Creating a Plan for Growth
- ✍️
Your Experimentation Mindset Growth Plan
Submit by Jun 28
Jun
27
Showcase your Experimentation 1-Pager
Jun
28
Optional: AMA & Networking with your peers
Innovations born from an Experimentation Mindset
There are innovations all around us, across all kinds of businesses and industry. Here are 4 examples across tech, gaming, and finance--each with something unique to learn from. When going through these, focus on applying your Experimentation Mindset as a lens through which you observe how companies innovate, build upon success (and failure), and look beyond to the long-term.
Using your Experimentation Mindset to Make Decisions
With a solid foundation to build upon, let’s explore how you can approach decision making, identify high-value decisions that will benefit from what you’ve learned, and how to apply the knowledge you’ve gained so far.
Growing your Experimentation Mindset
Learn about all of the tools you could add to your own experimentation toolbox and why creating a growth plan will help you get the most out of what you’ve learned so far.
What students are saying
Meet your instructor
James Gunaca
James Gunaca
Product Career Coach | Ex-Amazon | Award-winning Manager | Speaker & Author for MindtheProduct
James Gunaca has a 20+ year career in Product Management and Digital Marketing, working as a Product Leader at companies like Amazon and ExpressVPN across the United States and Europe. He’s built and led multiple Product teams who have delivered global 0-to-1 hardware products like Amazon Echo with the Alexa AI assistant, as well as other innovations across industries like fitness, video games, SaaS, and privacy & security. James is also a Coach for Product Managers, on a mission to make better products around the world by helping professionals develop and grow their careers in Product Management.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you