Danielle Tomassini will show you the system under the chaos.

The first things I sold had weight. Cars, then product in Target stores. At Google, that stopped being true.

Over a decade there, selling platform products where the value was obvious to us and invisible to the buyer. The real job was building the systems that let a sales team explain something abstract in a way that closed.

AI is the same problem in a new outfit. Everyone can see it's valuable. Few people can tell you what it does on a Tuesday.

So that's what I teach. The workflow underneath the tool. The GTM motion underneath the launch. The system underneath the chaos, which is also why I write Parent Copilot, a Substack about running a household with AI.

Chicago. Michigan MBA, Japanese & Business, which is a long way of saying I like figuring out how things translate.