Lifecycle 0 to 1 - Master the Buildout
Design an entire lifecycle marketing strategy in one week. And then ship it in 90 days or less.
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Course overview
Designing Lifecycle & CRM programs can be overwhelming
What’s the biggest threat to Lifecycle Marketers today?
The scope is HUGE and teams are lean. Plus, priorities are always shifting, so driving impact across the entire lifecycle is a moving target.
So, Let's Improve Your Prioritization Habits & Increase Your Tempo
I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture.
By Simplifying the Complexity
I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs.
You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact.
And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.
Who is this course for
01
You are an early to mid-level DRI and want to build a scalable 1.0 Lifecycle that drives results beyond opens & clicks.
02
You want to overhaul or enhance your existing Lifecycle to drive better business results because the current foundation has gaps.
03
You want to up-level your strategic, collaboration, & production skills to build confidence & help with career development opportunities.
What you’ll get out of this course
Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once
You'll learn a practical & proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.
Get Better at Prioritization and Estimating Impact
It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.
Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work
In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.
Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side
There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.
What’s included
Live sessions
Learn directly from Drew Price in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 7 lessons • 2 projects
Week 1
Get familiar using Drew's framework for plotting the over-arching lifecycle lanes through collaborative demos
Define your macro lifecycle lanes and focus audience
Assign north star KPIs for all lanes of your skeleton
- 📄
Principles & Goals for this Course (20 mins)
- 📄
High-Level Methodology Explanation (10-15mins)
- 📄
Live Demo of Airbnb (20 mins)
- ✍️
Define Your North Star KPIs for Each Lane (30 Mins)
Submit by Mar 12 - 📄
Tee-Up Day Week 1 Materials/Assignment (10 mins)
Mar
13
Session 1
Thu 3/134:00 PM—5:00 PM (UTC)Begin defining and filling out your backlog of ideas in each of your 5 lanes.
Learn the art of KPI-aligned prioritization.
Focus especially on activation, engagement/retention, and monetization lanes.
- ✍️
Generate > 2-3 Scalable Ideas For Every Lifecycle Lane
Submit by Mar 13 Mar
14
Session 2
Fri 3/144:00 PM—5:00 PM (UTC)
#1. Outline Your Scalable Lifecycle Skeleton
Objectives:
TLDR: Day one is all about learning the nuts and bolts of Drew's method; including how to plot out & force-rank all of your ideas
#2. Create the Bones of Your Program
Objectives:
TLDR: The goal for week one async time is to make meaningful progress on your lifecycle design and get direct feedback from Drew during the Thursday Q&A
Week 2
Understand Simple, Scalable Production Processes
Including Best Practices for Maximizing Copywriting & Design Impact
Taking a Journey-First and A/B-Testing First Mindset
- 📄
What makes a good production team? (5-10 mins)
- 📄
Detailed Walkthrough of Production Process & Phased Approach (25 mins)
- 📄
Good Test, Bad Test Class Discussion (30 mins)
Mar
19
Session 3
Wed 3/194:00 PM—5:00 PM (UTC)
#3. Operationalize Your High-Tempo Production
Objectives:
TLDR: Session 3 is where you'll learn how to take action on everything and complete implementation on your lifecycle w/in 90 days.
Mar
21
Session 4: Optional Q&A / Office Hours
What students are saying
Meet your instructor
Drew Price
Drew Price
Instructor
Drew has 20 years of experience in email and lifecycle marketing across tech, publishing, and retail.
Most notably, he grew Grammarly’s email channel from 0 to 3 billion personalized messages per year from 2014 to 2020.
Drew also built & reinvented programs for major brands like The Home Depot and IGN Entertainment. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.
Why this course?
"Most Lifecycle Marketers end up maintaining underperforming programs for years instead of reinventing the wheel or taking jobs where you get a blank canvas.
This is oftentimes due to intimidation and lack of a gameplan, rather than talent. Or lack of confidence from a manager.
My hope is that this course will unblock and inspire the next generation of lifecycle marketers and help them drive phenomenal impact, whether in their day job or in a freelancing capacity."
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you