Growth Design Essentials: Crafting Successful Products
Master principles for crafting successful products and driving growth through hands-on experimentation and fast-paced strategies.
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Explore other coursesCourse overview
Unlock Product Success with Essential Growth Design Strategies
Welcome to the "Growth Design Essentials: Crafting Successful Products" course, designed to equip junior to mid-level designers with the skills and knowledge necessary to drive product growth and success. This course blends theoretical foundations with practical applications, ensuring participants gain a holistic understanding of growth design.
Who is this course for
01
Aspiring Designers: Perfect for those struggling to build a foundation in growth design principles and techniques.
02
Experienced Designers: Ideal for professionals refining their skills and staying updated with trends in user-centric design.
03
Tech Enthusiasts and Innovators: Suitable for those interested in leveraging AI and advanced technologies in growth design.
What you’ll get out of this course
Core Growth Design Principles
Master fundamental concepts that drive product growth and success.
User Research Techniques
Conduct effective user research to inform and improve design decisions.
Data Analysis Skills
Apply data insights to optimize design strategies and enhance user experiences.
Iterative Design Process
Implement iterative design processes to continuously refine and improve products.
Practical Exercises
Analyze practical case studies and participate in hands-on projects to see growth design in action.
Real-World Applications
Analyze detailed case studies to understand successful growth design implementations.
Actionable Strategies
Develop concrete strategies for creating user-centric products that achieve market success.
Innovation Methods
Utilize innovative techniques to foster creativity and drive growth in your design process.
Effective Problem Solving
Overcome common obstacles in growth design, such as aligning design with business goals and understanding user needs.
Data-Driven Decisions
Make informed design decisions based on comprehensive data analysis and insights.
What’s included
Live sessions
Learn directly from Fonz Morris in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 16 lessons
Week 1
- 📄
Lecture
- 📄
Discussion
- ✍️
Capstone Project
Submit by Aug 24 - 📄
Lecture
- 📄
Discussion
- 📄
Further reading
- 📄
Lecture
- 📄
Discussion
- 📄
Further reading
Aug
12
Introduction to Growth Design
Aug
14
Understanding User Behavior
Aug
16
Designing for Conversion
Introduction to Growth Design
Participants will dive into the core principles of growth design, exploring the inner workings and tactical steps needed to craft successful products. Through engaging activities and discussions, students will set the stage for a collaborative learning journey.
Understanding User Behavior
This module emphasizes the importance of understanding user needs and motivations in driving product growth. Students will learn how to design with user behavior in mind. At the end of the day as product designers we’re problem solvers—how can you solve a problem for people you’ve never spoken to?
Designing for Conversion
In this session of "Designing for Conversion," you'll dive into the Minimum Viable Product (MVP) concept, learning how to use it to validate ideas and prioritize features that drive conversions. Through hands-on exercises and case studies, you'll design lean, user-centric products that are optimized for iterative improvements and measurable results.
Week 2
- 📄
Lecture
- 📄
Discussion
- 📄
Further reading
- 📄
Lecture
- 📄
Discussion
- 📄
Further reading
- 📄
Graduation Remarks
- 📄
Presentations
Aug
19
Prototyping and Testing
Aug
21
Implementing Growth Strategies
Aug
23
Capstone Project: Presentations and Feedback
Prototyping and Testing
Participants will learn techniques for rapid prototyping and usability testing, iterating on their designs based on feedback. This hands-on module emphasizes the importance of continuous improvement in product design.
Implementing Growth Strategies
This module explores key growth metrics and strategies. Through analysis and critique of well-known examples, students will gain insights into effective growth tactics.
Capstone Project: Presentations and Feedback
In the final session, students will present their capstone projects, receiving peer and instructor feedback. This reflective discussion will help consolidate learnings and identify next steps.
What students are saying
Meet your instructor
Fonz Morris
Fonz Morris
Fonz Morris is an entrepreneur and self-taught designer based in San Jose who, since 2020, has been the Lead Product Designer at Netflix, after leading the design team at Coursera. He was named one of Business Insider's Most Innovative Designers in 2021, serves on the Adobe Design Awards jury, and has spoken at conferences including AfroTech, UXDX, and Rethink. As an advocate for self-taught designers, he mentors students at General Assembly’s UX Design Bootcamp.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you