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Product Marketing Black Belt - Mastery

A 4-hour long course on go-to-market, research, personas and sales enablement. Learn PMM best practices directly from a big tech PMM 🚀

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Ginevra 'Ginny' Mambretti

Multi award-winning Senior PMM and startup Advisor, taught to 300+ PMMs

Ginevra 'Ginny' Mambretti

Multi award-winning Senior PMM and startup Advisor, taught to 300+ PMMs

Previously at

Course overview

The A to Z of product marketing 📖

Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be.

Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs.

Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC (Amazon and Square among others from cybersecurity to automotive software, healthtech, developer and commerce tools), as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. Ginny also teaches 'Product Marketing Black Belt - Pillars'.

Who is this course for

Aspiring Product Marketing Managers from all backgrounds and industries.

Current PMMs who are looking for a more structured way to make the most out of their day.

Aspiring Product Marketing Managers from all backgrounds and industries.

Current PMMs who are looking for a more structured way to make the most out of their day.

What you’ll get out of this course 🏅

Ace Research and Understand Your Market and Your Users

🔬 Learn top research techniques for gathering valuable data.

📚 Gather feedback through surveys, interviews, and transactional channels.

❓ Structure questions and interviews for powerful insights.

✅ Analyze feedback to shape your go-to-market strategies

Nail Buyer Personas and Get Everyone to Love Them

🔥 Develop, construct, and implement effective personas.

⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.

🎯 Unite your organization around personas, showcasing their tangible value.

Become a Sales Enablement Jedi

🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.

🚀 Introduce and refine sales enablement programs.

🤑 Showcase the tangible impact of sales enablement on business and revenue generation.

Master Go-To-Market

🚀 Drive effective product/feature/market launches.

🏢 Lead GTM strategies for companies of all sizes.

🎯 Master GTM tactics from pre-launch to post-launch phases.

🤝 Ensure product longevity by overseeing the entire customer cycle.

📝 Confidently project manage the GTM cycle.

Bonus Materials

🔥 25+ Links to free PMM resources

⬆️ Question bank for customer interviews

🎯 Question bank for win/loss interviews

🚀 Question bank for case studies

❓ Common interview questions for PMMs

What’s included

Live sessions

Learn directly from Ginevra 'Ginny' Mambretti in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Nov 10—Nov 13

Ace Research and Understand Your Market and Your Users: 1 hour

🔬 Learn top research techniques for gathering valuable data - both market and user research will be covered in this lesson.

📚 Gather feedback through surveys, interviews, and internal channels.

❓ Structure questions and interviews for powerful insights and make this part super efficient. We will also cover the best tools to make this part as smooth as possible.

✅ Analyze feedback to shape your go-to-market strategies.

1️⃣
Ace Research and Understand Your Market and Your Users: 1 hour

Nail Buyer Personas and Get Everyone to Love Them: 1 hour

🔥 How to develop, construct, and implement effective personas with the Jobs-To-Be-Done approach.

⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.

🎯 Unite your organization around personas, showcasing their tangible value - and how make sure they use them going forward!

2️⃣
Nail Buyer Personas and Get Everyone to Love Them: 1 hour

Become a Sales Enablement Jedi: 1 hour

🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.

🚀 Introduce and refine sales enablement programs; we will go trough internal and external-facing sales enablement assets and where to use each depending on where your prospects are in the funnel.

🤑 Showcase the tangible impact of sales enablement on business and revenue generation. Assess results!

3️⃣
Become a Sales Enablement Jedi: 1 hour

Master Go-To-Market: 1 hour

🚀 Learn how to drive effective launches for companies of all size

🏢 Prioritize launches based on impact and bandwidth

🎯 Master GTM tactics from pre-launch to post-launch phases

🤝 Ensure optimal cross-functional collaboration

📝 Confidently project manage the GTM cycle

4️⃣
Master Go-To-Market: 1 hour

Bonus

Bonus Link Bank + Templates + Common Interview Questions for PMMs

📄
Question Bank for Customer Interviews
📄
Question Bank for Case Studies
📄
Question bank for Win/Loss Interviews
📄
Common interview questions for PMMs
📄
Link bank: Free PMM Resources online

What students are saying

Past reviews from your fellow PMMs

I had recently moved into product marketing and was looking for the foundational knowledge to help me make an impact quickly. I took the PMM course with Ginny and walked away feeling prepared and confident. Ginny provided contextual examples and shared her perspective on great external resources, which I found incredibly valuable!

Kristin S. - May '23

Senior PMM at Salesforce

I had Ginevra as a product marketing instructor, and I highly recommend her. Her dynamic teaching style, proactive problem-solving, and encouragement for student questions make her an outstanding educator. Ginevra's vast knowledge in the field of product marketing is impressive, and she simplifies complex topics.

Marta B. - December '23

PMM at Odilo

She taught in a way that was both approachable and digestible, answering any and all questions while keeping the material fresh and engaging.

Christina P. - September '23

Senior PMM at TransUnion

I learned so much from Ginny. She encouraged us to ask questions before, during, and after each learning session. She went beyond the course materials and gave her students examples of how to apply product marketing principles in real life. I left Ginny’s classes with ideas that I can start to use in my work right away.

Chippy Y. - September '23

Integrated Marketing Lead at Deledao

What truly stood out to me was her meticulous approach to explaining concepts, accompanied by real-world examples from her role as a PMM. She generously shared insights on the tools and software she employs for tasks like competitive intelligence and interviews. Ginny's teaching style is exceptional!

Vivian C. - May '23

Associate PMM at Tafabot

Ginevra delibera teaching materials efficiently and is able to dissect any specific question asked and provide actionable answers. Her extensive experience enables her to provide practical tips, which are very useful for PMMC newbies. I highly recommend Ginevra as a teacher and mentor!

Camille A - Dec '23

Director of Events at App Growth Summit

Meet your instructor 👋

Ginevra 'Ginny' Mambretti

Senior Product Marketing Manager, previously @ Square and Amazon

Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and to tech startup founders at Techstars and a fractional product marketing professional for SaaS companies. She has worked in e-commerce, cybersecurity, payments, developer tools, automotive software, healthtech and commerce tools.

Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs.

Ginny also teaches 'Product Marketing Black Belt - Pillars'.

Course schedule

4 hours total duration

Become a Product Marketing Black Belt in just 2 days

2x 2-hour lessons, Q&A included

Bonus templates and common interview questions for PMMs

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you