Michael Martin

AI for Real Estate: Tools That Give Agents an Edge

Apollo Global Management Inc.

Code and Theory

Avenue 8

CEO & Co-Founder of Sidekick

Learn why ChatGPT isn't enough and how real estate-focused tools give you an edge through data access and workflows

Why Industry-Specific AI Matters

Your buyers and sellers are already using ChatGPT — learn how to add value they can't get themselves

Stay Ahead of AI-Savvy Clients

Practical applications for supporting buyers and sellers, creating compelling CMAs, and developing offer strategies

AI for Search, Pricing, and Offers

Use AI to practice client conversations, refine your pitch, and improve your performance

AI as Your Executive Coach

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Teacher.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 2

Cohort 3

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Build AI Agent Skills that Actually Work - 3 Hours Hands-on Workshop

Product Leader and Super IC at Google

Google

Disney+ Hotstar

Zynga

Anshumani Ruddra

Product Super IC at Google with 22+ years crafting experiences and blockbuster products

Cohort 03

Cohort 04

Most product builders use AI agents the same way they used search - typing queries and hoping for the best. That's leaving most of the value on the table.The teams pulling ahead aren't using better prompts. They're teaching their agents. Agent Skills are reusable, testable instruction sets that tell AI agents exactly how to handle specific workflows: your deployment process, your code review standards, your team's edge cases. Write one skill well, and every agent on your team benefits from it, every time, automatically.The problem: nobody is teaching product builders how to create them. Most documentation is written for a narrow technical audience, and the tooling is fragmented across Claude Code, Codex, and Gemini.In this hands-on workshop, you'll go from zero to a working skill installed in your own agent: one that reflects your real workflows, not generic templates. You'll also learn how to evaluate and improve skills systematically, so they get better over time instead of drifting.If you build or are hoping to build products with AI agents: this is the highest-leverage skill you can develop right now.

🤖 Learn to build procedural Agent Skills, transforming your professional mindset from solo prompter to manager of elite AI agents

Shift to an AI Management Mindset

Build Custom, Reusable Agent Skills

Leverage the Open-Source Ecosystem

Evaluate and Iterate for 10x Output

Product Managers: who use Claude Code or Codex daily but rely on ad-hoc prompts - and want repeatable, team-shareable AI workflows.

Entrepreneurs &amp; Founders: building AI-native products who need their agents to encode business logic, not just generate code on demand.

Tech Executives &amp; Product Leaders: who want their teams to stop reinventing prompts and start shipping a shared skills library.

Learn how Claude can turn your sphere into a revenue pipeline. In one Saturday.

CMO & AI coach to top Real Estate agents

Compass Real Estate

Tribeca

Uniswap Foundation

Foyer

Final Offer

Matt Spangler

Former Compass CMO. 1000+ agents trained on AI for real estate.

Cohort 1

Most agents use AI for listing descriptions and bios. That's the easy work, and it's not what grows a real estate business.I've surveyed 500+ agents this year. 88% of them use AI to write copy. Fewer than 3% use it for the work that actually keeps a business moving: the weekly system that gets every sphere contact in front of you consistently.That gap is what separates agents who use AI as a real assistant from agents who use it as a writer. This workshop is built to close it.By 6 pm on June 6, you will have a Claude Project loaded with your voice, your closed deals, your market, and your brand. You will have:<ul><li>Run a database audit that surfaces your real ICP and the next contacts to reach this week.</li><li>Drafted a week of sphere communication in your voice.</li><li>Built a monthly newsletter.</li><li>Built a landing page with email capture.</li><li>Built a market report with visuals.</li><li>Built a weekly market update email, and personal sphere texts.</li><li>Wired it to run on its own every Monday morning, before your week starts.</li></ul>You walk in with scattered AI experiments. You walk out with a system. Join us for this 1-day workshop that takes you to the forefront of AI in real estate.

Agents Who Want AI to Work for Their Business - You've used AI for listing descriptions and now you want it to take real work off your plate

Agents Sitting on a Database They Don't Use Enough - You've built a book of business and now you want a system that stays in front of them

Agents Tired of Tools That Don't Add Up to a System – You've tried the apps and now you want one weekly rhythm that runs without you.

Learn the basics of how AI works and set up your own personal AI System, with a digital twin and tools to automate your workflow.

6x Founder. Builder. AI implementer.

Anthony Franco

Built & Sold 6 Tech Companies | Author AI First Principles and the WISER Method

Every professional has access to ChatGPT, Claude, Gemini. But access isn't advantage.The professionals who will thrive operate AI as a system. They build tools that compound. They create digital extensions of themselves that work continuously, not just when prompted.Right now, a small group of practitioners has made this shift. They're working with AI systems that remember, maintain context, and automate entire workflows. While others type prompts into ChatGPT, they've built personal AI operations that multiply their output.This course closes that gap in two sessions.You won't learn prompting techniques. You'll build a working AI system, trained in your voice, solving your actual workflows during the live sessions. Not someday. Now.By the end of this course, you'll wonder how you ever worked without it.

The Gap Between AI Users & Operators Defines Careers. Close it in 2 Sessions.

Understand How AI Works Under the Hood—Not Just How to Prompt It

Build a Personal Digital Twin That Thinks, Writes, and Works in Your Voice

Create Custom Tools and Production Workflows You Use the Day After Class

Learn from a Cohort of Practitioners Solving the Same Problems You Are

Leaders and managers who want to leverage AI for themselves before rolling it out to their teams. Lead by example, not mandate.

Practitioners who want personal AI systems that extend their output. Analysts, marketers, strategists, project managers, consultants.

Entrepreneurs and founders who wear every hat and need to scale themselves before they can scale their business.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to AI in Real Estate

Comparing General AI (ChatGPT) with a Specialized Tool (Sidekick)

Using AI for In-Depth Property Comparison

Generating a Comparative Market Analysis (CMA) with AI

Developing a Data-Driven Offer Strategy

Practicing Negotiation with an AI Coach

Creating Social Media and Blog Content from a Successful Transaction

The Future of AI and Concluding Remarks

Real estate professionals managing property transactions and client relationships.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

AI for Real Estate: Tools That Give Agents an Edge

What you'll learn

Why this topic matters

You'll learn from

Michael Martin