Free Lesson
Stay Strategic: What to Say When a VP Hijacks Your Sprint
30 min
May 5, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Ask Six Questions That Uncover the Real Problem
How to lean in with six questions that turn a feature demand into a conversation your VP wants to have.
Reframe Any Stakeholder Request in 60 Seconds
Use the Reframe Madlib to reflect a stakeholder's real problem back better than they described it, building trust.
Walk Away With Words You Can Use Today
Apply both techniques to a real stakeholder request from your work during the session.
Why this topic matters
A VP messages you on Thursday at 8:47 AM: Three prospects want a feature. Competitors have it already. Get it on the roadmap.
Most PMs pick one of three losing moves: defend the roadmap, ask robotic questions, or quietly commit to the wrong thing for a quarter. This lesson teaches the fourth option: sincere curiosity and a reframe that turns a demand into a strategic conversation.
You'll learn from

Brennan Collins
Reached VP of Product before 30. Coached 500+ PMs. 36 promoted in 12 months.
Students from
