Staging environment
Free Lesson

How to actually use AI in marketing

Part of The Growth Renaissance

60 min
Mar 12, 2025 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

Understanding AI and it's capabilties

Overview of AI fields, core areas of application in marketing and 3 levels of it's adoption.

Breaking Down AI Use Cases in Marketing (real cases)

Tata will share how they use AI in market and customer research, Visual Content Generation,SEO and Paid Ads optimization

From ChatGPT to AI-Driven Workflows

Vincent will showcase his AI toolkit: combining simple tools (Raycast, LLMs, etc) and building automated workflows

Decision Framework: When to Automate with AI

Exact framework how to approach marketing processes and evaluate when AI is needed

Bonus materials 🎁

You will get access to Checklist for AI automation, AI in marketing use cases Miro Board and recording

Why this topic matters

In 2025 we as marketeers are under huge amount of pressure and budget cuts. As experienced growth leaders, Tata and Vincent wanted to go beyond regular ChatGPT brainstorms to scale teams productivity and ROI of campaigns. We wanted to create systems and scalable ways to be efficient. If you are looking to apply the power of AI in your marketing projects, come join us as we demo what we learned.

You'll learn from

Tata Maytesyan

Tata Maytesyan

AI in Marketing expert, CEO Grow Global Tech, ex. Picsart, Nike

Vincent Tresno

Vincent Tresno

Growth advisor, ex CMO at Rocket Internet, lecturer, co-author of "Think Growth"

Previously at

Nike
Sololearn
Rocket Internet
Picsart
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