Pendo

5 ways to use AI in product discovery

Steve Cheshire

Manager, Product Management at Pendo

Explore top use cases for AI and product discovery, from customer research to idea generation.

Strategies on how to leverage AI

Learn how to navigate risks and challenges when using AI for discovery, such as legal considerations and bias.

Top mistakes to avoid

Get some quick wins under your belt with product discovery prompts, tips, and tricks from other product experts.

Practical tips to start today

Build AI Products at Enterprises, Startups or on the side and Prepare to get your AI Product related Role

Cohort 4

Director, AI Engineering, AI Coach

Klarna

KTH Royal Institute of Technology

Affinity

Deepa Krishnamurthy

Director, AI Engg & Coach | Ex-Klarna | 9 years of exp | 600+ students

CEO & Co-Founder, AI Product Mngt. Coach

Amazon

Kennametal Inc

NIT Tiruchirappalli

Avinash Mahalingam

Ex-Amazon | Product Management Leader & Coach | 14+ years exp | 100+ students

Cohort 3

Engage in 20 hours of live, hands-on, highly interactive sessions (our mentees love this about us) where you’ll take an idea from 0 to 1(MVP) leveraging AI effectively , learn what it takes to scale AI Products from 1 to 100.You will learn and apply concepts related to LLM+RAG, AI Agents and Traditional ML.Through a single case study in class, you’ll learn how to scope, align, and deliver real AI outcomes and build an AI product using AI tools such as lovable , n8n, Claude and Chatgpt. Small cohort size means deep interaction, live office hours, &amp; support for your specific questions on your own AI product or AI automation workflow. Many participants receive L&amp;D reimbursement, and engaged learners join a lifelong community with live sessions.

Go from problem to working AI Automation and/or Usable Product ( MVP) in 6 weeks

Discover and Prioritize High-Impact AI Use Cases

Leverage AI to  translate AI Product Strategy into an AI Product & Roadmap

Deepen Your Technical & AI/ML Fluency

Build Products That Are Safe, Ethical, and Compliant

Sustain and Evolve AI Products Post-Launch

Learn how to build and lauch and AI Agent

Having a high level understanding of product management 

Product Managers new to AI or looking to deepen their AI skills to lead AI Products and collaborate effectively with AI tech teams

AI Engineers, Software Engineers and Engineering Leaders looking to collaborate effectively with Product leads to drive successful outcomes

Program, Project, Strategy, Marketing, UX Design/Research and Business Leaders looking to learn how to bring AI Products to market

Learn how to use AI super powers to accelerate customer discovery, validate solutions, and make better product decisions.

Product Innovation & AI Trainer

Capital One

Cisco

Wesco

Google

Valerio Zanini

Product Management and Innovation trainer. Author, "AI for Product Managers".

Morning sessions in the US, evening session abroad

Cohort 5

Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible, with AI super powers.In 2.5 weeks, you’ll learn - by doing - how to:<ul><li>Understand how AI works, when to use it, and possible risks for PMs</li><li>Use AI for customer and market discovery including synthetic users and interview synthesis</li><li>Use vibe-coding to build prototypes and MVPs of features or entire products (Lovable, Replit, Claude Design, Figma Make, Claude Code)</li><li>Automate your PM workflow with AI Agents and multi-agent orchestration (including Agents, Skills, Claude Cowork)</li><li>How to build AI products and define strategy VS execution</li><li>Use Evals to monitor the performance of AI products and ensure quality of the outputs.</li></ul>This is a hands-on, instructor-led cohort for PMs who make real product decisions.Duration: 2.5 weeks (short, intensive, focused)Format: Instructor-led cohort with 2 sessions per week (see schedule below) and video lessons for reviewBetween sessions: Hands-on assignments to build the practical experience###DISCOUNTS AVAILABLE: Paying out-of-pocket? Laid off? Email me for 50% OFF

Get AI super powers to grow in your PM job

Accelerate your Product Management job

Use AI to accelerate customer discovery

Leverage vibe-coding in the solution space and prototype quickly with AI

Build repeatable AI-augmented workflows you can reuse in real product work

Build AI-driven products and define strategic choices

Senior Product Managers and experienced Product Owners

PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.

PMs who want a deep-dive on how to use AI in product work to extend their PDLC.

Build concept prototypes to drive faster decision making cycles 

Principal PM at Yelp, ⭐ 4.9 on Maven

Yelp

eSpark

Codeverse

Priya Mathew Badger

Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor 

Learn how to build functional prototypes to drive faster feedback cycles

Cohort 1

AI prototyping is the #1 skill PMs need to learn, but most are still learning how to apply it to their product work.As a Principal PM at Yelp, I built repeatable AI prototyping workflows to explore ideas faster and drive leadership buy-in.<a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.youtube.com/watch?v=wDA6DslBeqk">See my How I AI episode with Claire Vo →</a><h2>The Program</h2>This one-day live workshop takes you from ad hoc experimentation to building prototypes that drive better and faster product decisions.Get hands-on with AI prototyping as a core discovery skill: turning rough ideas into functional prototypes and driving faster feedback cycles. You leave with a working prototype that you can use for the next idea on your roadmap or job interviews."This was a very valuable course that not only teaches the basics of prototyping that you can immediately apply, but also instills the right mindset to work with the AI tools." — LK, Staff PM at Pinterest ⭐⭐⭐⭐⭐<h2>What's included</h2><ul><li>4 hours of live instruction with repeatable workflows</li><li>Experience prototyping with multiple tools (Claude, Magic Patterns, and Google AI Studio) </li><li>20+ learning modules and custom Skills you keep for reference</li><li>Lifetime recording access</li><li>Private AI Prototyping Slack community</li><li>1 free month of Magic Patterns </li></ul>

You will leave with a prototype you can use for team alignment and user feedback

How to turn rough ideas into functional prototypes using AI tools

Get a repeatable workflow you can run for any roadmap area or interview process 

Use prototypes to drive faster internal alignment and leadership buy-in

Individual Contributor PMs looking to master how to build functional prototypes and use them to get faster feedback and alignment

Product leaders (GPM/Director/VPs) interested in leveraging AI prototyping for vision and team upskilling

Job Seeking PMs who need to learn prototyping for interviews with AI-first product companies

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

Director of AI 

Pepsi

Intel

Swarovski

Jukin Media

Dalibor Jovic

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

Leadership & Product Excellence Coach

Schlumberger

Odfjell

Tryg

TV 2

Hussam Ahmad

Product leader focused on strategy, execution, and human‑centric leadership

May 26

June 26

AI is no longer optional in product work.Stakeholders ask for AI features.Executives talk about “AI strategy.”Customers expect smarter products.And PMs are stuck in the middle, expected to lead AI decisions without clear guidance, shared language, or proven patterns.Many PMs are asking:<ul><li>Where does AI actually create value?</li><li>How do I avoid chasing AI hype or shipping gimmicks?</li><li>How do I design AI features users trust?</li><li>How do I turn vague AI ideas into real roadmaps?</li></ul>AI features will ship—with or without you having clarity.What PMs Must Know About AI exists to answer those questions, practically, clearly. It is not a technical AI course. It is a product leadership course for the AI era, focused on the decisions PMs are now responsible for:<ul><li>Identifying high‑impact AI opportunities</li><li>Designing AI user experiences that work in the real world</li><li>Making confident trade‑offs when AI is uncertain</li><li>Translating AI ideas into roadmaps, outcomes, and OKRs</li><li>Leading AI discussions without hype or fear</li></ul>You’ll use a simple model called ALPHA™ (explained later) to learn how to think and act like an AI‑ready product leaderThis course is built directly from the questions PMs asked in our most popular Lightning Lessons.

Stop guessing where AI belongs in your product.

Lead AI‑shaped Product Work End‑to‑End

Turn vague “AI strategy” into decisions your team can act on

Make Customer‑Driven (AI‑Savvy) Decisions

Become an AI‑Ready Product Leader

and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

You should already work on a digital product (B2B or B2C) 

You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users
or looking for a purely technical AI course

Not a fit  if:

<ul><li>You’re a PM or Senior PM expected to contribute to AI decisions</li><li>You’re stepping into a Lead or Principal Product role</li></ul>

<ul><li>You're a project managers transitioning to product</li><li>You're a startup founder shaping your first product function</li></ul>

<ul><li>You feel pressure to “have an AI plan,” but want clarity—not buzzwords</li></ul>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

5 ways to use AI in product discovery

What you'll learn

Why this topic matters

You'll learn from

Steve Cheshire