Free Lesson
How Shopify Makes Long-Term Growth Decisions
Part of The Growth Renaissance
30 min
Mar 12, 2025 2:30 PM
Virtual (Zoom)
In this video
What you'll learn
Balance taste v. metrics
Shopify's system for making decisions relying on product taste, long-term growth metrics, and structured reviews
Look beyond short-term wins
Learn why 30-40% of "successful" experiments show no impact after one year and how to measure true impact
Build cross-functional alignment
How Shopify's product, growth, and merchant services teams collaborate successfully
Why this topic matters
As the Head of Growth at Shopify, I have to balance rapid experimentation with long-term vision, which often breaks all the old rules of growth. We optimize for long-term success of the cohort of merchants we acquire, and we balance KPIs with intuition and taste. We look beyond short-term wins, and have a "hundred-year mindset. Join my lesson to learn the insider growth frameworks from Shopify.
You'll learn from
Archie Abrams
VP of Product & Head of Growth at Shopify
Previously at
