Driving measurable business impact with accessibility

EyeEm

Project A

Techstars

Cat Noone

CEO and Founder at Stark

Accessibility is a proxy for UX. Implement proactive and continuous monitoring to remediate — enhancing customer love.

Increase product quality via design and engineering

Use data and analytics to track revenue impact, sales trends, and user satisfaction due to accessibility quality.

Leverage existing data points to accelerate outcomes

Go beyond a checkbox with product and processes to drive innovation, inclusivity, and expanded market opportunities.

Connect accessibility compliance to business impact

Learn to turn scattered AI experimentation into org-wide transformation that ships at scale.

3x CPTO | CEO, ChatPRD | Host, How I AI

LaunchDarkly

Color

Optimizely

Claire Vo

3x CPTO, Founder ChatPRD, and Host of How I AI - expert on AI transformation.

Principal Engineer | Prev. Dir of Eng

Atlassian

Zach Davis

Principal Engineer who implemented AI across a 100-person org.

Cohort 1

Cohort 2

Your team has AI tools, but you're not close to AI-native.Most EPD orgs buy Claude Code, help their PMs vibe code a bit, and call it progress. But the gap between "some are using AI a lot" and "AI is changing how our entire EPD org operates" is huge, and almost nobody is closing it.The problem isn't access to tools, it's that nobody invested in the culture change, technical readiness, or operations redesign required to turn individual adoption into organizational leverage. 🤖 Your codebase isn't ready for agents. 🎁 Your PMs create prototypes and expect them to get built. 🤷‍♀️ Your designers don't know how to get their fixes to production. And you're supposed to have the plan. This 2-day intensive will help you build it.Taught by Claire Vo and Zach Davis — operators who've done this firsthand, not consultants who've read about it. Claire has interviewed 50+ EPD leaders on How I AI and has more first-person data on AI adoption than anyone in the industry. Zach led AI transformation across 100+ engineers and built the systems that got an entire org actively using AI tools weekly.You'll leave with specific tactics, real examples, and a peer group for accountability + inspiration.

Learn how to go from AI tool adoption to team impact and product velocity.

Know where AI creates real leverage, and where it doesn't 

Build a culture that actually adopts

Make your codebase work with agents

Redesign your operating model for the full EPD org

Lead the hard conversations

VPs of Engineering who need a real answer when their board asks "what's our AI strategy?" — not just "we bought licenses."

CTOs and CPOs who need to lead AI adoption across engineering, product, and design — not just sponsor an engineering tool rollout.

Staff and Principal Engineers tapped to "figure out AI" for the org, who need both the playbook and the leverage to make it work.

Transform the impact of Design Ops initiatives and establish yourself as a strategic partner in your organisation.

Global Design Ops Leader for 18+ years

ClearScore

Lloyds Bank

Halifax

Laurent Christoph

Design Ops Leader - 18 yrs experience -  Coach - Speaker

Design Operators 3

Design Operators 4

Design Operators frequently struggle with complex challenges such as scaling design teams and managing headcount, defining unified design processes in distributed agile environments, creating meaningful career frameworks or improving colleague engagement and retention.Driving some of these initiatives can be very time-consuming yet they often fail to deliver meaningful impact. What differentiates failed initiatives from successful ones? Is it creativity? Vision? A top-down mandate? Efficiency? It actually comes down to 3 factors: Diligence, Decision and Discipline.Diligence is about identifying the true needs of the organisation. Decision is about having a strategic and repeatable decision making process that gets stakeholders on board. Discipline is about instilling accountability towards execution because without execution there's no impact.Learn how to apply the 3D framework, a practical blueprint for driving meaningful change, scaling design capabilities and delivering true value to your organisation.

Unlock your potential as a strategic force —not just an operations engine.

Diligence - Uncover the unwritten rules of how your organisation works 

Make better decisions on which DesOps initiatives to take forward (or ditch)

Discipline - Deliver initiatives emphatically and completely 

Understand the pitfalls and critical success factors for core DesOps topics

Bonus #1: Exec storytelling and influence

Bonus #2: Design Ops Roadmap with Peter Boersma

"I'm not sure how I come across, how  my experience compares". Trust me: it's in your head. Variety of backgrounds makes it more valuable.

Don't compare yourself to others: all levels welcome

Showing up and doing the work is what will drive your transformation. It's so worth it and I will support you.

Be ready to put the work in

I've helped people make immediate progress at work and improve their chances of getting a new role.

Open to you, whether in role or looking for a new gig

Design Ops professionals who want to establish themselves as strategic partners and elevate their impact

Designers who are taking on DesOps responsibilities and want to grow in that space by avoiding pitfalls and learning best practices

Design Leaders who want to get started on Design Ops but don't have the budget to hire or outsource

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Boston Consulting Group (BCG)

Grab

Nous Group

Ruby Pryor

Founder of Rex. Previously at BCG, Grab, Nous. 

Staging 9

Masterclass 7

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Build a strong case for your UX impact on business — with Design KPIs.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

July 2026

<ul><li>🌷 40% off – "TULIP" till June 7</li></ul>UX always has a lasting impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.You'll learn:<ul><li>Key business and product metrics</li><li>Business ↔ UX value architecture</li><li>Design KPI trees that visualize value flow</li><li>How to show ROI of your UX work</li><li>Measure quality of AI experiences</li><li>Leading vs. lagging indicators</li><li>Causation vs. correlation in UX</li><li>Reliable UX metrics (TARS, SUS, SUPR-Q etc.)</li><li>Feedback scoring and gap analysis</li><li>UX scorecards, and how to establish them</li><li>Effective survey design, statistical significance</li><li>How to measure UX in B2B and Enterprise</li><li>Real-world case studies of how orgs measure UX success</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.

Design Impact

Product and UX Metrics

Design KPI Trees

Measure UX in B2B and Enterprise

Reporting UX Metrics and UX Strategy 

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Overview

What is Software Accessibility?

Common Blockers to Accessibility

The Latent Innovation Phase

Treating Accessibility Like Privacy and Security

Establishing Accessibility as a Quality Requirement

Key Performance Indicators (KPIs) for Accessibility

Speaking the Language of Leadership

How to Frame the Conversation

Q&A and Discussion

Product managers who drive strategy, development, and launch of products.

Engineers and engineering leaders who build, deploy, and scale software systems.

Designers who craft user experiences, interfaces, and visual design.

Startup founders building new businesses, from MVP to scale.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Driving measurable business impact with accessibility

What you'll learn

Why this topic matters

You'll learn from

Cat Noone