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Free Lesson
How Course Buyers Think, Feel & Act
45 min
May 1, 2026 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Your Course Buyer's Journey
If your buyer doesn't wake up with a sudden urge to enroll in a course, then how do they discover what you offer?
What Triggers Course Enrollment
Your buyer doesn't enroll to learn. They enroll because the cost of inaction has become personal, visible, and urgent.
Who Drops Off, and Why
Most of your audience will never reach enrollment. Understand who won't and why: your course marketing will thank you.
Why this topic matters
By the time a professional lands on your course page, they've spent months watching their problem escalate, and evaluating solutions. Your course is the end of a long journey for them, not the beginning. Miss that and you'll talk past your buyer, target people who aren't ready to buy, and price against the wrong alternatives. Nail it and your entire GTM gains in coherence and power.
You'll learn from
Former VP Marketing at Maven