Free Lesson

Business Value Estimation for Product People

60 min

Dec 11, 2024 11:00 AM

Virtual (Zoom)

What you'll learn

Getting Stakeholder Buy-In for Features

Understand how executives and sales think vs. how product teams think, and how to bridge that gap

Estimating the Money Impact of Features

Discover practical methods for attaching a monetary value to features—whether it’s driving revenue or reducing costs

Breaking Down Feature Impacts

Learn how to dissect a feature into its core components to estimate its financial impact effectively

Using Business Value for Better Prioritization

Learn how to use estimated business value as a key metric to make informed prioritization decisions

Why this topic matters

Getting stakeholder buy-in for feature prioritization requires more than just scores or intuition. To engage executives, marketing, or sales, you need to show a feature's potential impact on revenue or cost. Join us for a hands-on introduction to estimating feature value with real-world cases—bring your challenges, and we'll explore them together.