Staging environment
Free Lesson

Stop Using AI as a Tool. Use It as a Thinking Partner.

60 min
Apr 21, 2026 8:30 AM
Virtual (Zoom)

In this video

What you'll learn

Diagnose any presentation using the AVP framework

Apply three diagnostic questions to any deck: Where is the Action? The Value? The Proof?

Identify where Action, Value and Proof are missing

Spot the gaps that kill persuasion — a buried ask, a missing so-what, proof with no connection.

Apply the So-What Filter to cut wasted slides

Run every slide through a single question that removes everything not earning its place.

Rewrite a topic-organised deck into a persuasive one

Transform a chronological outline into a persuasion-first structure using the AVP sequence.

Use AI to restructure your outline around AVP

Use a specific AI prompt to restructure a topic-organised outline around Action, Value, and Proof.

Why this topic matters

Most presentations fail not because the content is wrong — but because it is organised in the order you discovered it, not the order your audience needs. AVP — Action, Value, Proof — is the persuasion architecture that fixes this. You will diagnose any presentation in minutes, restructure it for impact, and use AI to do it faster. Applicable to your next boardroom, budget, or client pitch.

You'll learn from

Mary Beth Hazeldine

Mary Beth Hazeldine

Ex JPMorgan, PwC, Commerzbank & RBS | Persuasion coach to HSBC, Morgan Stanley, UniCredit & BNP

Previously at
Commerzbank
Royal Bank
JPMorgan Chase & Co.
PwC España

Led Global Teams at:

PwC España
JPMorgan Chase & Co.
Commerzbank
Royal Bank
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