Free Lesson
Diagnose What’s Wrong With Your Homepage using AI
45 min
Feb 17, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
The 5-Second Test
Does your homepage communicate positioning, ICP, and value prop within 5 seconds?
The Buyer Perspective Audit
See your page through your ICP's eyes—what they need to see vs. what you're actually showing them
The Feature vs. Outcome Ratio
Count how product-centric vs. customer-centric your copy is
The Trust & Credibility Gap
Map every claim your homepage makes, then identify which have zero evidence backing them up
The Messaging Consistency Test
Find contradictions, audience drift, and differentiation gaps that competitors could copy-paste
Why this topic matters
Your homepage has one job: take a stranger who's never heard of you and move them from "what is this?" to "I want to try this" in under 60 seconds.
Every sentence either advances that journey or interrupts it.
But how do you know which is which?
In this Lightning Lesson, you'll learn the 5-step audit framework I use with consulting clients to diagnose homepage messaging gaps in under 20 minutes.
You'll learn from
Genya Tukbaeva
Founder & GTM/Digital Strategist, ex-Adyen
Previously at Adyen
