Emre Kavaloglu

Building Your Target Account Engine: 3-Step Framework

Co-founder at Waterfall.io & TAMradar

Learn how to identify accounts, scoring frameworks, and structure your account database for maximum pipeline.

Identify Your Best Target Accounts

Set up intent monitoring workflows that detect when accounts are ready to buy and trigger the right engagement actions.

Monitor Buying Signals That Matter

Master the system for discovering new accounts, cleaning dead accounts, and optimizing your target list performance.

Maintain Your Account Engine

"We do not rise to the level of our goals. We fall to the level of our systems."
You'll build and implement an individual Operating System.

Founder & Executive Coach

Jack Cohen

Founder, Coach to 67 founders & 200+ execs, ran Rippling's leadership program

Cohort 4

Cohort 5

What if you felt on top of everything instead?What if your team was aligned and motivated to execute?ManagerGPT offers the playbook and AI tools taught to 500+ founders, execs, and managers to shift from stressed and overwhelmed to Clear Focus &amp; Emotional Balance.HERE'S THE CHALLENGEYour days are filled with:🗓️ back-to-back meetings, 🔴 endless Slack messages, 🚀 never-ending requests from customers &amp; colleagues, ⏱️ wishes that you and your team could move faster and work on what matters.🔥 Prioritizing sounds nice, but you always end up fighting fires. 🔥✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all—but honestly, who's got the time to figure that out? ⏳As you try to move faster, people fall short of expectations and potential, creating friction and frustration.THE SOLUTIONBy Week 2, you’ll have built your Operating System (mindsets, habits, and tools like custom GPTs &amp; AI Copilot) to shift from reacting to constant inputs to creating what matters most and leading your team in that direction.Then we apply this interpersonally, using tools like FeedbackGPT and the GAIN framework so you feel calm, confident, and effective in every interaction.

Spend your days fighting fires or each other?

The Operating System for Clear Focus & Emotional Balance

AI As Your Ally (including your own Custom GPTs, AI Copilot, and AI Agents)

Applied Mindfulness (shift from reacting to responding)

The Leverage Framework

GAIN Feedback Framework

GROW Coaching Framework

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

Build an AI-powered enterprise ABM engine that drives measurable pipeline growth

B2B SaaS GTM & ABM Expert

David

Ex-Workday & Oracle helping B2B SaaS teams scale GTM, ABM and AI.

Cohort 1

Enterprise marketing is changing rapidly. Teams are expected to generate more pipeline, align closely with Sales, and now integrate AI into GTM execution — often with limited resources and growing pressure to prove revenue impact.Yet many B2B SaaS organisations still struggle with disconnected campaigns, poor lead quality, ineffective ABM execution, and AI initiatives that fail to move beyond experimentation.This workshop focuses on solving those challenges with practical frameworks used in enterprise SaaS environments across EMEA and North America.Drawing from experience at Workday, Oracle, and high-growth SaaS companies, participants will learn how to build a scalable ABM engine, improve Sales and Marketing alignment, implement AI-assisted workflows, and focus on the metrics that truly drive pipeline and revenue growth.The session is designed for professionals who want actionable GTM strategies they can apply immediately — not generic marketing theory.

You're not going to learn AI by reading essays.

Founder, @And/or Labs

Vishveshwar Jatain

Founder @ And/or Labs

Scroll LinkedIn for a minute and you'll spot someone engagement farming an "AI system" as the silver bullet to all your go-to-market challenge.Or hop over to X and you'll see a 5,000 word trending essay about "how building a harness for your AI is the real unlock no one is talking about".Most of these systems fail to deliver in the real world.The only way to build anything useful is to learn the tools of the trade, which is why I designed this workshop to help you learn Claude Code by building with it.

By joining this workshop, you'll go from bring a passive consumer of AI news to a hands-on practitioner

A solutions-first approach to AI

Be the go-to person in your team

Future-proof your career

Marketers who are AI-curious but don't know where to begin

Founders who need a second brain to offload GTM busywork

GTM execs who want to infuse new ways of thinking into their org

You'll master basic and advanced skills in Claude Code for building and marketing products. 

AI PMM Leader, x-Google, Meta, Atlassian

Google

Microsoft

Atlassian

Databricks

Abhishek Ratna

Chief Product Officer - PMMSherpa | ex-Google, Meta, Microsoft, Atlassian

Batch 1

Most product and marketing teams treat Claude Code like a coding assistant. It isn't. It's a runtime for building AI products, instrumenting evals, and running go-to-market workflows that used to need a team of five.Over six weeks, you'll learn Claude Code from the ground up , then use it to build a working AI product and the agentic marketing system around it. No prior coding experience required.I'll teach you live using lessons from a real working AI product (PMMSherpa) used by 200+ users across 12 countries.What we'll cover:<ol><li>AI and Claude Code foundations: LLMs, agents, prompt engineering</li><li>Claude Code deep dive: CLAUDE.md, subagents, hooks, MCP</li><li>Evals: defining the right ones and instrumenting them in Langfuse</li><li>Designing your UX with Claude Code</li><li>Product marketing and GTM: Fortune 100 lessons from the Magnificent Seven</li><li>Building multi-agent marketing systems for your product</li></ol>You'll walk out completely comfortable building and marketing AI products with Claude Code. Learn from <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/abhishekratna">Abhishek Ratna,</a> a 16 year FAANG veteran in product and Go-to-Market (GTM), who has built and scaled AI products globally at Google, Atlassian, Meta, Microsoft and Databricks.

Build real AI products and ship agentic GTM workflows with Claude Code.

AI and Claude Code foundations

Claude Code Deep Dive

Evals

Fortune 100 lessons on Product Marketing and GTM

Building Multi-Agent Marketing Systems

Anyone who wants to build AI products with Claude CodeYou want to go from a basic familiarity to hands-on expertise

Product Marketers wanting to build AI systemsYou wish to master AI and Claude Code to 10x your outcomes

Technical founders/PMs wanting to shipYou need the full stack - product to GTM, and AI systems that make you win

GTM Engineering

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction & Housekeeping

Why Build a Target Account Engine?

The 5-Step Framework Overview

Step 1: Identify - Building the Initial Universe

Company-Based List Building: Lookalikes & Minimum Filters

Contact-Based List Building: Tracking People

Jenny's Initial List Example

Step 2: Custom Enrichment & Qualification

The "Mind Team Intelligence" Method

Finding Your "Gates": Disqualification Criteria

Step 3: Monitor - Watching for Changes That Matter

The Relationship Layer & Monitoring Customers

Step 4: Activate - Turning Signals into Action

Practical Activation Example: The Company Diary

Step 5: Regulate - Maintaining the System

Key Takeaways & Conclusion

Q&A Session

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building Your Target Account Engine: 3-Step Framework

What you'll learn

Why this topic matters

You'll learn from

Emre Kavaloglu