Possibilitarian & Decision Strategist

Kathi Laughman

Taking the Guesswork Out of Your Decisions

Decision strategist with 40+ years in high-stakes business environments

Understand why decisions don’t break down randomly—and how recognizing recurring patterns gives you an advantage.

How your decisions follow predictable patterns

Your guide for recognizing why your decisions go off track, so you can begin to avoid repeating them.

Recognize six predictable ways decisions begin to break down

Walk away with a practical way to begin making clearer, more aligned decisions—using what’s already in front of you.

How to begin making clearer, more aligned decisions

There will always be risk, and things never go completely as planned, but you can turn that into an unplanned gift.

Turning failure into data so you can leverage it

Beat decision paralysis. Master a repeatable process for making better decisions in business and life.

SwissRe Cohort

Author, Speaker, Decision Strategist

Annie Duke

Author, Speaker, Decision Strategist, and Former Professional Poker Player.

Cohort 10

Cohort 12

Only two things determine how your life turns out — luck and the quality of your decisions. I'll teach you a decision-making process to help you master the second.

Make Better Decisions

Make Higher-Quality Decisions

Think More Strategically and Analytically

Build Practical, Repeatable Decision Habits

Recognize and Reduce Cognitive Bias

Build Confidence in Uncertain Environments

Improve Team Decision-Making and Communication

You’re an entrepreneur who wants to be faster and more effective across the dozens of decisions you make every day.

You’re an executive-level decision maker looking to accelerate your team’s success by teaching them how to make high-quality decisions.

You’re an investor who’s tired of letting volatility drive your decisions and ready to systematize your thinking.

Most Business Decisions Fail Before They're Made — Here's How to Change That.

Cohort 1

The problem isn't that business owners and operators lack intelligence or instinct. The problem is that most are making consequential decisions without a reliable process — and the cost shows up as stalled momentum, repeated mistakes, and choices that made sense on paper but created friction in practice.Most decision frameworks are designed for someone else's business. They're built around generic principles that don't account for how you actually think, what you're responsible for, or what your business specifically needs to move forward.This workshop changes that.You'll work through the five essential components of a decision framework — and learn how to apply each one to the decisions your business is actually facing. Not as a theory exercise, but as a working model you can take with you and use immediately.The result: a framework that fits how you work, catches the breakdowns before they happen, and gives you a consistent way to move through uncertainty with confidence — every time a decision matters.

This workshop gives you a decision framework built around how you work — and the confidence to use it on every decision that matters.

Why frameworks work — and why most fail

A model that works for every business decision

How to define what a decision actually needs to succeed

How to build decisions you can actually sustain

How to catch misalignment before it creates friction

How to see what every decision makes possible beyond itself

You're making important decisions daily without a consistent process — and the gaps are starting to show in your results and confidence.

You're leading a business that has grown, but your decision-making hasn't kept pace. What worked when things were simpler isn't working now.

You've tried frameworks that felt generic or disconnected from how you actually work. You need something built around your business.

Make ambiguous decisions quickly, reduce risk, and sell the direction you choose

Former Amazon VP; 70+ patents; led 800+

OpenAI

Netflix

Anthropic

NVIDIA

Stripe

Ethan Evans

Former Amazon VP (15+ years); 70+ patents; led global teams of 800+

Most professionals don’t struggle because they “can’t decide.” They struggle because decisions are messy: incomplete data, loud stakeholders, moving targets, and the fear of being wrong. The result is hesitation, endless analysis, or rushed calls that create churn and erode trust.This workshop gives you a practical system to make high-quality decisions fast, without gambling.You’ll learn a repeatable decision loop you can use immediately: Decide → Ship → Watch → Adjust. You’ll learn how to decide at ~70% certainty — moving with speed while staying grounded in signals, risk framing, and reversibility. You’ll leave with a monitoring plan for your next real decision so you know exactly what to watch, when to revisit, and what “success” looks like.And when things go sideways (because they will), you’ll have a crisis recipe that builds trust: clear ownership, clean communication, and fast learning instead of blame.Finally, you’ll get specific ways to use AI as a decision accelerator — to sharpen options, pressure-test assumptions, and surface risks — without outsourcing your judgment.

Become a trusted decision-maker: decide at 70%, ship, monitor, adjust — effectively handle crises and use AI to strengthen your judgment.

A repeatable decision loop

How to decide at ~70% certainty (without gambling)

A clear monitoring plan for your next decision

A “crisis recipe” that builds trust

Specific ways to use AI without outsourcing judgment

High-velocity ICs: Owns ambiguous work. needs a fast, safe decision loop to ship, monitor, and adjust without overthinking

People leaders: Makes calls with imperfect info, wants a repeatable system to decide, align stakeholders, and handle crises with trust

Cross-functional leads: PM/ops/eng/sales/etc, needs better decisions across teams, clear monitoring, and AI leverage without losing judgment

You'll learn to make consequential calls with confidence, understanding your own strength, using a practical methodology

4xCEO, ex-global COO, Strategic Advisor

Judit Petho

4xCEO, ex-global COO, Strategic Advisor (SMEs, startups, PE-backed)

You've been in the room when a decision stalled for weeks — because no one wanted to own it.You've also seen the opposite: a leader moves fast with total confidence, and gets it badly wrong in ways that took years to unwind.Both are decision failures, and both are far more common than anyone admits.AI is only making it harder, with more ability to analyse, which doesn't guarantee better judgment.What separates the leaders who consistently make sound calls — under pressure, with incomplete information, in high-stakes conditions — isn't intelligence or experience alone. It's a set of specific mental habits and structural practices that most leaders have never been taught explicitly.This is not a theoretical framework, nor a confidence-building seminar or a mindfulness approach to difficult decisions.It is a practical, rigorous programme built from decades of real executive experience — tested across multiple CEO roles, a Global COO position spanning international markets, and refined through advisory work with senior leaders and boards navigating the decisions that actually keep them up at night.Guest speakers: an AI scientist/founder, and a MedTech CEO

Make consequential calls with confidence - in the age of AI

Clarity on your own default failure mode

Dealing with trade-offs 

Apply my decision framework 

When to trust your instinct 

How to keep getting better at making tough decisions

How the best teams make decisions

CEOs, COOs, CFOs, MDs and board-level leaders who make high-stakes decisions regularly — and want to make them better.

Leaders who report directly to the C-suite and contribute to high-stakes decisions regularly — and want to understand them better.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Predictable Decision-Making

The Core Components of a Decision: Trust, Risk, and Reward

Debunking Decision Fatigue and Recognizing Decision Patterns

The Six Predictable Ways Decisions Fail

Failure Point 1: Narrowing Options and the False Binary

Failure Point 2: Underestimating the Path and the Danger of Assumptions

Failure Point 3: The Friction of Misalignment

Failure Point 4: The Missed Leverage of Isolated Decisions

Three Checks Before You Commit and Reframing Failure as Data

Conclusion and Final Thoughts

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Day-to-day people management — 1:1s, feedback, performance management, hiring, and team operations.

Taking the Guesswork Out of Your Decisions

What you'll learn

Why this topic matters

You'll learn from

Kathi Laughman