Free Lesson
How to Craft Your Information Diet as a Brand Strategist
30 min
Jun 2, 2026 2:00 PM
What you'll learn
Craft a High-Leverage Information Diet
Learn how to find the 80/20 in what you consume and intentionally build structure around it.
Cultivate Deeper Points of View
Find your process for not just consuming but really digesting the ideas you consume.
Find Novel Signals That Unlock Opportunities
Build a system for catching high-value insights that your competitors miss
Why this topic matters
Great strategists aren't just better thinkers; they're better consumers of information. What you feed your mind is the biggest leverage in your strategic output, and almost no one is intentional about it.
This lesson gives you a framework to audit what you consume and restructure your diet around rare, high-signal content that builds meaningful conviction.
You'll learn from
Jean-Louis Rawlence
Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.
Clients
