Ryan Yockey

7 exits. 15 years in Silicon Valley. Now I help experts monetize what they know.

The Sales Page Isn't About You. It's About Their Ideal Self

Adobe

Airbnb

Google

Facebook

Crunchyroll

Founded & exited 5 companies. Former VPE at The Farmer's Dog and FabFitFun.

The exact prompts in the exact order I run them, with the inputs you fill in for your offer, your buyer, and your proof.

The 6-prompt sequence that writes the page for you

Hero, problem, solution, proof. What each section is doing and the copy moves that make it convert for your buyer.

The 4-section structure for expertise businesses

The 6 tells of AI-written copy and the specific edits that fix each one. Keep the speed. Lose the AI sound.

The review process that catches AI-sounding lines

You'll learn to sell your expertise comfortably, build a premium pipeline, and close confidently — without pressure or feeling gross.

Founder & CEO, Level Up 

Amanda Northcutt

Founder of Level Up. I help coaches & consultants build boutique firms.

Cohort 1

Learn how to sell your own expertise comfortably, confidently, and at premium prices — in 8 weeks. This is sales as matchmaking: peer to peer, no ick, no pressure tactics, no corporate scripts.

Stop selling. Start matchmaking.

Battle-Tested Positioning

Productized Service Ladder

Lead Generation & Nurture System

Your Personalized Sales Playbook

AI for Sales & Marketing

The Skills to Close

You're stepping away from corporate with real expertise and a few network clients — but no system to turn that into consistent revenue.

You're fully out and working, but revenue is feast or famine and selling still feels gross. You're ready for a system that actually works.

<code>You're still in your day job but building on the side. You know what you want to do — you just need the sales system to make it real.</code>

Build an AI Sales OS that coaches you through every deal; so you close more, lose fewer, and stop running on gut and scattered notes.

Enterprise AE turned AI Sales Coach

Iterable

Chooch AI

alwaysAI

New York Angels

Dennis Zavolock

6 years enterprise SaaS sales. Built an AI Sales OS that changed how I sell.

Selling is hard.Every deal requires attention, thought, effort, and persistence. Every objection is a problem to be solved.Founders have it even harder. You built something great. Now you have to sell it. Nobody gave you a playbook.Most sellers reach for ChatGPT. It's fine for a first draft. But it doesn't know your accounts, your product, or what was said across the last three calls. Every conversation resets and work doesn't compound. That's missed opportunity.AI agents like Cursor are different. Your context lives there permanently and you can codify what's working. It connects to your other tools through MCPs (Salesforce, Slack, Google Drive).That's what you want. Systems that compound over time. One input does the work of an hour.Most AI courses teach frameworks through slides. In this course, you build in session and use it on real deals that day.Pre-loaded with Challenger, MEDDPICC, NEPQ, Command the Message, Chris Voss negotiation, and more.This isn't using AI just to work faster. It's using it as a strategic partner you actually trust.By the end of this cohort, you have an AI Sales OS. More pipeline, faster close, and no more relying on gut feel.

Most sellers don't know how to use coding agents. The ones who do have an edge.

Build a personalized AI Sales OS trained on your deals, voice, and pipeline

The version of you that's been on 800 discoveries, running live on every call

Uncover blind spots in any active deal. Strategize on next best action. 

Train your OS to build outreach sequences that actually get responses

Handle pricing objections and procurement stalls without conceding 

Enterprise sellers managing complex, multi-stakeholder deals who want to have more clarity, better outcomes and less stress.

Founders and consultants who find themselves needing to sell and don't have the time to ramp.

B2B AEs who know their frameworks, want to improve their close rates, and build a sales system with coding agents.

A four-hour, hands-on workshop for building YOUR AI-powered sales engine

GTM Leader & Coach |€130M+ Career Sales

Vodafone

RUCKUS Networks

Nokia

Globe Telecom

Ren Saguil

Revenue Leader | 30+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants

AI Automation | AI Governance

Asia-Europe Foundation

AI Forum NZ

Benny Pan

Turning AI Confusion into Clarity | AI Consulting and Governance 

Most sellers don't lose deals because they lack product knowledge. They lose because they weren't prepared enough, didn't understand the politics, or couldn't build a credible case fast enough.AI doesn't fix that automatically. But used well, it removes the friction, time and information.The research that used to take half a day. The discovery questions you should have thought through before the call. The business case you need to draft before the meeting. AI can do the heavy lifting on all of it, so you can spend your time on the thing that actually closes deals: the conversation.This isn't about replacing your capability or your relationships. It's about showing up better. More prepared. More calibrated. With a sharper POV and fewer assumptions. The sellers who figure this out first aren't going to be slightly better, they're going to be a different category.We'll work through a complete enterprise sales motion — research, qualification, committee mapping, opportunity validation — using Claude as a working partner on your live deals. Not hypotheticals. Your actual pipeline.The client still needs a human in the room. This just makes sure you're the best-prepared one there.

Enterprise AE or KAM running complex 6–7-figure deals. Already uses Claude for emails — wants to operate it across the full deal motion.

Fractional sales leader or consulting GTM lead building an AI-augmented motion for clients. The motion you sell is the motion you ship.

Sales manager or revenue leader making the team AI-fluent on real deals. Wants reusable plays + a personal Style the team can hand down.

The AI you tried saved minutes. This one saves your weekends.

AI Growth Strategist

Suzel Wyvill-Jones

Senior transformation and AI leader with 25 years driving enterprise innovation.

AI for Business Growth and Automation

MINDSHIFT DYNAMICS

ProcessMiner

Product Coffee

Vistage Worldwide

Krishen Kota

Senior AI Product Consultant. I help businesses delegate real work to AI.

You're the CEO, marketer, bookkeeper and the admin assistant you can't afford to hire. By the time you finish the work that actually grows your business, it's 9pm and the inbox is still full.You've tried AI. You got drafts and suggestions. Useful, but you're still the one doing the work. Receipts still need sorting. Folders are a mess. Numbers still need compiling. The follow-ups still need sending. AI made you faster at your busywork. It didn't take anything off your plate.Claude Cowork does. It can open files, draft documents, run your browser, and ship work while you sleep.In 4 hands-on hours, you'll build six automations running in YOUR business with YOUR files: ✅ A self-organizing file system that ends folder chaos ✅ A document generator that turns rough notes into client-ready deliverables ✅ A custom AI skill built for your specific workflow ✅ Connected workflows pulling from Google Drive and Gmail ✅ A recurring task that runs every week without youPlus three ready-to-install bonus skills: Weekly Business Review, Invoice/Receipt Organizer, and Social Media Post Writer.You don't need more AI tips. You need an employee. Cowork is the closest thing you can hire for $20 a month.

For this workshop you will need a Claude Pro ($20/month) subscription or higher in order to be able to install and access Claude Cowork

Claude Pro or Higher Subscription Required

Small business owners with 1-10 employees who've tried ChatGPT or Claude casually but haven't turned it into operational time savings.

Solopreneurs and founders running every function of their business who need AI to take real work off their plate, not just give advice.

Professional service providers (consultants, advisors, CPAs, attorneys) who want AI handling files, documents, and recurring tasks.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Content creators producing digital media and building audiences.

Automating professional workflows with AI tools — productivity, operations, and task automation.

The Sales Page Isn't About You. It's About Their Ideal Self

What you'll learn

Why this topic matters

You'll learn from

Ryan Yockey