Free Lesson
How AI Finds Your Product: Generative SEO, Debunked & Real
30 min
May 12, 2026 9:00 PM
Virtual (Zoom)
In this video
What you'll learn
How LLMs actually search, retrieve, and recommend products
What's real, what's fake, and how does it all work: generative search, retrieval, and recommendation.
What actually works – and what the grifters are overselling
Half the "GEO" advice out there is recycled SEO dressed up in AI language. We'll separate signal from snake oil.
Tactical moves to increase your product's AI discoverability
Building an agent lane: content, citation density, authority signals, a11y, agent site maps, AI friendly copy, etc.
Why this topic matters
A growing share of product discovery is happening inside AI interfaces – not search engines. But the playbook is immature, and most of what's being sold as "generative engine optimization" is unproven or flat-out wrong. If you're a PM, founder, or growth leader, you need to understand how LLMs actually retrieve and rank without wasting cycles on tactics that don't move the needle.
You'll learn from
Sherveen Mashayekhi
Founder & CEO @ Free Agency, AI Product Leader & Investor
Clients hired at companies like...
