What the Hell is UX Strategy??!!

Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O’Reilly Media book is called “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions“. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.

Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. She has taught product design and strategy courses and lectured at top universities including the University of Southern California, New York University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford. You can re

Kata Spychala is a Berlin-based Product Strategist and Experience Lead with over 15 years of experience leading UX and product development projects for top agencies (BBDO) and enterprises, including BMW, Deutsche Telekom, E.ON, VOITH and Springer Nature. She's currently building a social startup, Human Future Hub, exploring AI's impact on society. Follow Kata on LinkedIn.