Avoid the 3 Mistakes Every New Manager Makes

With over two decades leading large-scale operations at Amazon and IBM, Laura brings real-world wisdom that sets her apart. She has designed and delivered leadership programmes impacting over 10,000 people globally — and her approach is refreshingly practical.

Laura combines deep commercial experience with proven coaching frameworks, helping leaders navigate the gap between knowing what good looks like and actually doing it — consistently, under pressure. As Co-Founder of Authenticulture, she helps new leaders find their authentic voice and step confidently into roles they've earned but haven't been prepared for.

When she's not helping leaders unlock their potential, you'll find Laura writing songs, exploring local restaurants, or enjoying Mediterranean life in Altea, Spain.

Ex-Amazon Executive Leader. Executive coach. 10,000+ leaders trained globally.

Born in Africa and educated in the UK, Amanda built her career leading increasingly large-scale operations at Zurich Financial Services and Amazon — across America, India, Japan, and Eastern and Western Europe. That global perspective shapes everything she teaches.

Her leadership philosophy is rooted in enabling cultures where teams and leaders are empowered to be the best version of themselves. She brings operational credibility that most consultants simply don't have — and a rare ability to translate complex organisational challenges into clear, actionable steps.

Amanda lives in Germany with her family, sampling excellent wine, running long distances, or hiking through nearby forests and lakes.