Amplitude AI Analytics

How to Stay Relevant as Product, Growth, and Marketing Blur

Mozilla

Amplitude

Google

Krista Seiden

Digital Analytics Leader, Product Strategist, and Industry Evangelist

Adam Fishman

Advisor, Interim VP of Product at Mozilla, ex-Patreon, ex-Imperfect Foods

Where the walls are coming down, who owns what, and how to position yourself in a role that didn't exist two years ago.

Expert takes on the product/growth/marketing overlap

What to double down on and how analytics, growth, and product practitioners are navigating the same shift differently.

How to identify the skills that compound

Hear what AI fluency actually looks like in your role so you have a clear understanding of how to stay competitive.

How to recognize new expectations for the job

Where human leadership lives in an AI-augmented world.

Executive and Team Coach

Andrea Mignolo

Executive coach, MBA, PCC. Two decades leading teams and developing leaders.

Cohort 1

Cohort 2

You know you need to lead—set direction, make decisions, build systems, develop people. But when you try to hold all of this at once, it blurs together. You're unclear about where your time actually goes versus where it should go.This workshop helps you define and understand your leadership practice in an AI-augmented world.You'll articulate your purpose and vision, clarify the decisions you're driving and the people you're developing, and see how your energy distributes across four distinct roles: leading (enrolling people in vision), directing (translating vision into decisions), managing (building conditions for work), and coaching (developing capacity).Through guided solo work and structured reflection, you'll see exactly where you're over-extended and where you're absent — and understand what needs to shift.You'll leave knowing which roles your context actually demands, where your judgment matters most, and what to stop spending energy on.For more detail about the Leadership Fluency framework, please see this in-depth article: <a target="_blank" rel="noopener noreferrer nofollow" href="https://methodandmatter.com/words-make-worlds/how-to-lead-when-ai-does-almost-everything/">How to Lead When AI Does (Almost) Everything Else</a>.

Understand the full scope of your leadership role and where to focus your time and energy to be most effective.

Know what grounds your leadership practice

See where your time and energy actually go

Distinguish between four types of leadership work

Recognize what's missing in your leadership practice

Make conscious choices about where to focus

Understand what needs to shift

The workshop maps your current leadership practice. You need active leadership responsibilities to gain the clarity this framework provides.

Currently in a leadership role (managing people, projects, or initiatives)

The Newly Promoted Leader Congrats on the new role! But now you aren't sure what leadership is beyond more meetings and decisions to make.

The Juggling Executive You manage strategy, ops, and people but can't see how it fits together or where to focus your time most effectively.

The Single-Mode Leader You rely on one leadership approach regardless of what's needed. It works sometimes but you're hitting clear limits.

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Reinvent yourself before AI reinvents the workforce without you.

AI Era Career Futurist & Strategist

Citi

Verizon

Micron

Charlie Ang

Career Futurist & Future of Work Strategist | Former Head of AI & Innovation

Founding Cohort

AI is eroding professional advantage fast. Expertise, qualifications, and experience are being compressed.Most professionals are responding tactically, experimenting with AI tools, learning prompts, or consuming content.The professionals who thrive will not simply use AI better. They are repositioning themselves into more strategic, defensible, and higher-leverage roles as the rules of work change.This workshop helps you do exactly that.Before you attend, you will receive your personalised LeapCast™ Career Strategy Report. A strategic assessment of how AI is reshaping your role, where your value is shifting, and where your future opportunities lie.In the workshop, you interpret and refine that strategy, build your personal LeapCast™ AI Career Coach for ongoing advice, and unlearn the beliefs and assumptions that no longer serve you in the AI era.You leave with a strategy, a coach, a roadmap, and greater clarity for the new world of work.This is not generic AI upskilling. This is strategic career repositioning for the AI era.Cohort size is capped due to the personalised report and interactive format. Enrolment closes once cohort is full.View sample LeapCast reports (<a target="_blank" rel="noopener noreferrer nofollow" href="https://leapcast.intelligencesymphony.com/jma">A</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://leapcast.intelligencesymphony.com/amm">B</a>)

<h3>Professionals Who Fear Being Left Behind AI is moving fast, and you are no longer sure your current career path is future-proof.</h3>

Professionals Who Want to Win in the AI Era You see AI as opportunity and want to move early, position smartly, and stay ahead.

Independents, Consultants &amp; Entrepreneurs You are rethinking your positioning, value proposition, or unique capabilities for the AI era.

73% of founders, growth leaders, and marketers say AI is a priority,  but fewer than 1 in 5 have deployed a working agent.

AI Entrepreneur | Ex-Microsoft |

Microsoft

Canon EMEA

Pfizer

Hyundai

Grace Man

Founder of AI Strategy League | Ex-Microsoft | 

Agentic AI Marketing Teams for Founders, CMOs, and Growth Leaders

The old way: adopting and using MORE AI tools that do not speak to each other. No system. Busy, but not compounding.The new way: staying in the top 1% by designing, building, and leading end-to-end marketing agent teams across research, content, outbound, CRM, and governance.The future belongs to leaders who do not just use AI tools, but build AI systems. Systems that identify opportunities, turn ambiguity into workflows, and compound over time.Five agents. One operating layer. One loop that compounds.Better research creates sharper content.Sharper content attracts better leads.Better leads train smarter outbound.Smarter outbound feeds richer CRM data.Richer CRM data sharpens research again.Approach of this cohort:<ul><li>Balanced learning across strategy, concepts, and hands-on implementation</li><li>Small cohort format designed for deeper discussion and personalised learning</li><li>Fully live sessions with real workflows, demos, and practical examples</li><li>Optional office hours and 1:1 coaching support</li></ul>This course is about turning AI ambition into practical execution that compounds over time.Claude ecosystem, including Claude Code, Cowork, Chat, MCP, Skills, and Plugins, applied to real business use cases.

From AI hype to launching end-to-end marketing agent teams that compound.

Full-Stack Marketing Agent Teams and Leadership Frameworks Flywheel

Launch Research Agent and Lead Agent for ICP Mapping, Scoring and Nurturing

Launch Content Agent Distributing Content Across Multiple Channels in Your Voice

Launch Outbound Agent: Signal-Triggered Prospecting at Scale

Launch CRM Intelligence Agent from Pipeline to Transaction

A personalized 30-day implementation roadmap so you know exactly what to deploy

Required to run Claude Cowork. Pro is sufficient for everything built in this workshop. 

Claude Pro Plan, or Max Plan, or above

Have a defined ICP or a sense of who your ideal customer is. A contact list of 10 to 50 people.

Have a defined ICP, product & contact list

Bring your CRM data, even a lean CRM, or a spreadsheet.

Have some form of CRM or pipeline tracking even a spreadsheet

<h2>Founders and Operators </h2>Struggling to build pipeline without hiring a marketing team. You need agents, not headcount.

CMOs &amp; Marketing LeadersLeading a team that and trying to understand what agents could handle, what to build and how to brief it.

Growth &amp; Revenue LeadersRunning pipeline and needing to move faster. Outbound and CRM automation is your immediate lever.

The Agent-Powered Super IC

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Broad professional audience — content relevant across many roles and functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Leading organizational AI adoption — change management, strategy, and building AI-ready teams.

How to Stay Relevant as Product, Growth, and Marketing Blur

What you'll learn

Why this topic matters

You'll learn from

Krista Seiden

Adam Fishman