Why AI Projects Fail (And How to Select Ones That Won’t)

Kerry Bodine took her first AI coding class in 1996. (Lisp, anyone?) Now she's is a leading authority on experience design that drives business results. As the founder of Bodine & Co. and co-author of the market-defining book Outside In, she has helped global enterprises and high-growth tech companies improve customer and partner experiences that lead to higher retention, faster adoption, and stronger brand loyalty. Kerry’s work has been featured in Harvard Business Review, Fast Company, and The Wall Street Journal, and her insights continue to influence how organizations compete — and win — through experience-led growth.

As Assistant Professor of the Practice at Carnegie Mellon University, he helps shape the next generation of designers by connecting the theory of human-computer interaction to the realities of professional design work. Before entering academia, Dan spent over two decades as a professional designer — more than half of that leading UX teams across industries, from robotics to social media giants like Twitter. He is the author of four influential books on design, including the best-selling Microinteractions, which has become essential reading for designers around the world. Dan holds a Master’s in Design from Carnegie Mellon and has been honored with ten nominations for the National Design Award. He brings a rare blend of strategic insight, practical know-how, and deep empathy for both users