Free Lesson
Why your Product needs a Narrative
30 min
Nov 13, 2025 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
What value your product truly delivers?
Digging deeper than features to learn how to communicative contrast around your differentiated value.
Who cares most about that value?
Learn how to customise conflict to your ideal customer profile to create an emotional product story that resonates.
Why do you deliver that value best?
Learn the five sources of credibility to ensure you can back up the promises your product has made.
Why this topic matters
Without a narrative, even great products get lost in the noise. With a strong product narrative, sales pitches sound the same no matter who delivers them. Marketing campaigns reinforce the same message customers hear from your product team, and Leadership can explain the product in one clear sentence.
We will show you to build a product narrative in three simple steps.
You'll learn from
Elliott Rayner
CMO at OWOW. Founder of productstorytelling.io