Carol Rossi

Become a High Impact UX Researcher

Airbnb

NerdWallet

Kelley Blue Book

Yahoo

Former head of UX Research at NerdWallet and Edmunds

Judd Antin

Former Head of UX Research at Airbnb, UC Berkeley Professor

Learn what are the top skills for success (hint: it's less about the research!), and examples of those skills in action.

Discover Top Success Drivers for UX Researchers

Learn to spot time-wasting activities and how to reduce them so you can focus on what truly matters.

Identify Time Wasters

Hear specific examples of what you can start doing TODAY to build the skills necessary to excel.

Develop the Top Skills

Gain hands-on mastery of AI research tools and frameworks to deliver trusted insights faster while maintaining the rigor that matters.

AI Research Expert | Johns Hopkins PhD

Google

Capital One

Bloomberg

Pinterest

John Whalen, PhD

PhD. O'Reilly author. Host of AI for UX, where I interview AI tool founders.

Schedules alternate to support multiple time zones. This cohort meets 7-9 pm (EDT).

April 2026

June 2026

The researchers I talk to feel two things at once: overwhelmed by the pace of AI, and watching real possibilities open up that didn't exist two years ago.Both are true. AI lets you run 500 interviews across 12 countries in a week. It surfaces patterns across thousands of sessions. It opens research to teams who never had budget for it. Synthetic users let you pressure-test ideas in hours. These are new ways of working.But how do you trust the output? Which tools deliver, and which produce confident nonsense?That's the shift this course is built around: from doing research one study at a time to orchestrating systems that scale. You'll get hands-on with the platforms researchers actually use (Listen Labs, Coloop, Marvin, Synthetic Users), hear from the founders building them, and build the judgment to know what holds up.This is Course 1 of 2 in the Certified Agentic Research Specialist program — your foundation. Course 2, Agentic AI for Research, builds on it. The researchers pulling ahead are orchestrators — conducting research with more reach, impact, and confidence than before.No hype. Just what works.

Create Customer Insights with AI You Can Actually Trust

Conduct AI-moderated customer interviews confidently

Extract insights from 50+ interviews using AI-powered analysis tools

Develop frameworks to assess new AI tools and know when they actually work

Use synthetic users for rapid testing and validation of ideas before launch

Guide your team or organization in adopting AI research tools and best practices

Connect with practitioners navigating AI research together and sharing insights

You've worked with customer insights in some capacity—whether you've conducted research yourself, collaborated with researchers on your team

Experience with customer research or user feedback

This is a practical course with weekly exercises using AI platforms. You'll need time to experiment and apply what you learn.

Willingness to try new tools hands-on

We use tools and prompting techniques that don't require any coding knowledge. If you can write clear instructions, you're ready.

No technical background required

Researchers seeking to deliver insights faster at scale using AI—while maintaining the quality and rigor that makes their work trustworthy.

PMs and research leaders balancing the need for rapid customer insights with concerns about maintaining quality, rigor, and team standards.

Designers seeking practical AI tools to understand users, test concepts, and make evidence-based design decisions with confidence and speed.

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 5

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

Staging 9

Masterclass 7

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

The critical skill that keep UX researchers irreplaceable in the age of AI

UX Research Expert & AI Skills Educator

Ustwo

ABC Australia

Dovetail

Pascal Raabe

13+ yrs leading corporate UX research. Now teaching AI-era skills.

Cohort 1

AI can transcribe, summarise, and generate insights from your research sessions. So what happens to the researcher who just clicks "summarise"?They become a transcript reader.If you've noticed yourself skimming AI outputs instead of genuinely thinking, you're not alone. Researchers everywhere are asking: How do I stay sharp when the machine does the grunt work?The uncomfortable truth: the risk isn't that AI misses things. It's that you stop thinking critically because AI makes it easy not to.Strategic note-taking is how you stay cognitively engaged capturing your expert reactions, hunches, and the contradictions between what users say and do. The things AI smooths over. When you bring those notes to AI afterwards, you don't get a summary. You get a calibrated partnership.In this 90-minute workshop, you'll learn a notation system from 10+ years of hands-on UX research, recently delivered to 45 designers at a major Australian bank. You'll practise live, build your post-session ritual, and leave with a toolkit for your very next session.No theory dumps. No AI hype. Just the skill that makes you irreplaceable.

Master a practical notation system that keeps you thinking critically in every research session and turns AI into your sharpest collaborator

Capture expert-level observations using six strategic notation methods

Build a 5-minute post-session ritual that protects your thinking

Direct AI with precision using hypothesis-driven prompts

Calibrate your perspective against AI

Walk away with a complete, ready-to-use researcher toolkit

UX researchers using AI transcription and summary tools who want to stay cognitively sharp instead of becoming passive transcript readers.

Product designers and PMs who run their own research sessions and need a fast, practical framework for capturing better insights.

Research and design leads building AI-augmented workflows for their teams while preserving critical thinking and research quality.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Designers who craft user experiences, interfaces, and visual design.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Become a High Impact UX Researcher

What you'll learn

Why this topic matters

You'll learn from

Carol Rossi

Judd Antin