Free Lesson
3 Tactics for PMs: Immediately Better AI Analysis
Part of Product Management Fundamentals
45 min
Jan 14, 2026 8:30 AM
Virtual (Zoom)
In this video
What you'll learn
Why AI analysis outputs feel so inconsistent — and a fix
I'll use the same prompt and transcripts across 6 models. See why we get wildly different results and counts - and a fix
Categorization that's finally consistent across runs
Same feedback messages, same prompt, completely different themes. Small additions solve this if you know why.
Helping AI understand your data before analysis starts
Most people upload and prompt. I'll show you what to do first — it takes 30 seconds and prevents entirely wrong analyses
Why this topic matters
AI analysis is now part of how PMs work — summarizing research, categorizing feedback, pulling patterns from data.
But most people get inconsistent results and don't know why.
Then they doubt *all* AI analysis.
The issue usually isn't the model. It's the prompt and data setup.
I'll demo exactly where things break and show you three fixes you can apply immediately.
You'll learn from
Caitlin Sullivan
Ex-Head of User Research at Spotify Business/Soundtrack. AI Advisor.
Trusted by teams and individuals at
