Pranav Bhasin

Go To Market & Discoverability For AI Products

Amazon

MakeMyTrip

Trilogy

Artificial Intelligence Leader @ Amazon, 2x Entrepreneur

Learn about the constituents of a winning "Go To Market" strategy, and why having one is critical to your success.

Why having a "Go To Market" strategy is critical

Master a framework and practical tips to create a winning "Go To Market" strategy for your AI products.

How to create "Go To Market" strategy for your AI product

Taking a product to the market is not enough! Learn how to deliver and measure impact from the launch.

How to measure and deliver impact

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

June 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

May 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Develop confidence in your AI-fluency, to the extent that you can make million dollar decisions that inspire your team and your board.

Operator running a 14-agent AI business.

Meliora

Nine Entertainment

Singtel

Krish Raja

Ex-coder, product strategist and proven revenue leader in the technology sector.

Cohort 1

Every senior leader I have sat with in the last year has the same private tell. They want to be more AI-confident. They know their team is self learning in a language they don't have time to get across. They know the next panel question, the next board question, the next hire, the next all-hands is going to expose the gap. They have been buying time outsourcing the final decision.AI is not software. Software was built to be used by humans. Agentic AI is built to be used by other AI. That shift changes the shape of a business, the shape of an org chart, and the shape of executive work itself. Leaders who operate for the next ten years the way they operated for the last ten are at risk. Not because AI replaces them. Because the leaders next to them become three times more capable, and the race to the bottom on efficiency does the rest.The way out is not another literacy deck. It is reps. It is fingers on the tools. It is the practice of operating with AI daily, in public, in front of peers who will not let you bluff. AI learned to speak English. You have not learned to speak AI. This programme is four weeks of doing exactly that, anchored to something real you have to ship.

Four weeks to level up and close the gap on your AI potential.

Walk out with the decision made

Stop spending six figures on the wrong vendor

Walk the walk before you talk the talk

Become the senior operator with the clearest read on AI in your company

Build your private, portable memory web

Run Mind Set → Mind Map → Mind Make on every future AI call

Need to show strength in publicYou're being asked to present your AI strategy on stage, to a board or to inspire your team.

On the hookYou own the budget, and need to make a high value decision on AI in the next 90 days.

The glue in the businessYou're the one tasked with operationalizing AI inside your org and need more clarity on where to start.

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

Director of AI 

Pepsi

Swarovski

Jukin Media

Dalibor Jovic

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

Leadership & Product Excellence Coach

Schlumberger

Odfjell

Tryg

TV 2

Hussam Ahmad

Product leader focused on strategy, execution, and human‑centric leadership

May 26

June 26

AI is no longer optional in product work.Stakeholders ask for AI features.Executives talk about “AI strategy.”Customers expect smarter products.And PMs are stuck in the middle, expected to lead AI decisions without clear guidance, shared language, or proven patterns.Many PMs are asking:<ul><li>Where does AI actually create value?</li><li>How do I avoid chasing AI hype or shipping gimmicks?</li><li>How do I design AI features users trust?</li><li>How do I turn vague AI ideas into real roadmaps?</li></ul>AI features will ship—with or without you having clarity.What PMs Must Know About AI exists to answer those questions, practically, clearly. It is not a technical AI course. It is a product leadership course for the AI era, focused on the decisions PMs are now responsible for:<ul><li>Identifying high‑impact AI opportunities</li><li>Designing AI user experiences that work in the real world</li><li>Making confident trade‑offs when AI is uncertain</li><li>Translating AI ideas into roadmaps, outcomes, and OKRs</li><li>Leading AI discussions without hype or fear</li></ul>You’ll use a simple model called ALPHA™ (explained later) to learn how to think and act like an AI‑ready product leaderThis course is built directly from the questions PMs asked in our most popular Lightning Lessons.

Stop guessing where AI belongs in your product.

Lead AI‑shaped Product Work End‑to‑End

Turn vague “AI strategy” into decisions your team can act on

Make Customer‑Driven (AI‑Savvy) Decisions

Become an AI‑Ready Product Leader

and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

You should already work on a digital product (B2B or B2C) 

You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users
or looking for a purely technical AI course

Not a fit  if:

<ul><li>You’re a PM or Senior PM expected to contribute to AI decisions</li><li>You’re stepping into a Lead or Principal Product role</li></ul>

<ul><li>You're a project managers transitioning to product</li><li>You're a startup founder shaping your first product function</li></ul>

<ul><li>You feel pressure to “have an AI plan,” but want clarity—not buzzwords</li></ul>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Go To Market & Discoverability For AI Products

What you'll learn

Why this topic matters

You'll learn from

Pranav Bhasin