Free Lesson
How to Create Content-Informed Personas for Better UX
30 min
Feb 13, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Look at personas from a content lens
Personas often lack content requirements. Learn how the disconnect happens.
Break down user tasks into content needs
Using an example persona, discover how to uncover content requirements.
Identify content gaps
After content requirements are identified, learn the steps to identify content gaps.
Why this topic matters
UX and content strategists are struggling to be more relevant in the era of AI.
This lightning lesson gives participants an immediate and useful way to show how UX research becomes tangible content that makes a difference to the user.
You'll learn from
Theresa Putkey
Content strategy consultant with 20+ years of experience on content-heavy sites