Using Content to Fuel Winning Paid Media in 2026

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

With 20 years in B2B marketing, Lee created an efficient 3x5 Content Strategy to simplify content marketing so busy teams can do more with less and finally see results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

Devin is a paid media expert and CEO of MarketVantage. He helps B2B software and technology companies achieve sustainable growth through strategic digital marketing. He combines data-driven marketing expertise with an entrepreneurial mindset to deliver outstanding results for clients.

With over a decade of experience in digital advertising, demand generation, and marketing optimization, Devin guides technology companies through the rapidly evolving digital landscape.