Free Lesson
How AI is Changing Consumer Subscription Growth
30 min
Feb 10, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
The Subscription Value Loop framework
We discuss how top consumer subscription apps drive growth through Value Creation, Value Delivery, and Value Capture.
Tools for measuring and improving your company's performance
We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.
AI-Powered Value Creation Tactics
We review tactics like using AI to build hyperpersonalized onboarding flows and automagical first time user experiences.
AI-Powered Value Delivery Tactics
We discuss leveraging AI-powered PLG loops, investing in community, and utilizing new AI marketing tools to reduce CAC.
AI-Powered Value Capture Tactics
We highlight how monetization strategies are evolving to support AI costs, including pricing, packaging, and paywalls.
Why this topic matters
AI is changing growth playbooks across each step in the Subscription Value Loop - Value Creation, Value Delivery, and Value Capture. In this session, we discuss how top AI apps like ChatGPT, Perplexity, Gamma, Duolingo, and Tolan are evolving their growth strategies and tactics to take advantage of cutting edge AI tools like Veo3, Suno, and ElevenLabs and unlock entirely new types of growth loops.
You'll learn from
Phil Carter
Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta
Growth advisor for
