Free Lesson
Build a Marketing Mix Model in 30 Minutes with Claude Code
45 min
Mar 26, 2026 8:30 AM
Virtual (Zoom)
In this video
What you'll learn
Watch a full Marketing Mix Model get built live in 30 mins
From raw data to budget optimization — watch every step and understand what Claude Code does and why at each stage.
Spot the failure modes of AI-assisted modeling
Learn the three guardrails that keep agentic marketing science rigorous, and leave with a diagnostic checklist.
Map your workflow to an agentic equivalent
Get a decision framework for what to automate first — so you leave with a concrete plan, not just inspiration.
Why this topic matters
Most MMM projects take so long that the business decisions they inform have already been made. Agentic AI compresses that timeline from months to days. The bottleneck has moved from "can you write the code" to "can you orchestrate and evaluate the analysis." This lesson shows you that workflow live, so you can decide if it's real.
You'll learn from
Gui Diaz-Berrio
Led measurement for €100M+ in ad spend at Kindred Group & Just Eat Takeaway
Previously at
