Free Lesson
Grow Your Brand with the Community-Led Growth Flywheel
30 min
May 7, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Master the Flywheel
Learn a proven 4-stage growth model that transforms customers into collaborators, contributors, and champions.
Understand the Tactics
Choose actionable tactics for each phase of the flywheel that you can start testing immediately.
Apply it to Drive Growth
Tailor the CLG Flywheel to fit your product, audience, and business goals.
Why this topic matters
Paid growth is getting more expensive, trust in ads is lower than ever, and the brands winning today aren’t just acquiring users, they’re creating movements. Community-led growth levers give you a way to scale trust, loyalty, and word of mouth, turning your customers into collaborators who grow the business alongside you.
You'll learn from
Mallory Contois
CLG @ Mercury, Founder at Old Girls Club
Previously at
