Free Lesson
3 signs that your Google Analytics marketing data is broken
45 min
Nov 5, 2024 9:00 AM
Virtual (Zoom)
What you'll learn
3 Google Analytics Marketing Data Quality warning signs
Three things to monitor to make sure you are able to make correct marketing decision based on you GA data.
Why a "by the book" setup will not tell you what you think
Google Analytics can be setup in many ways, but they are not all optimal to get the infomation you need.
Understand what your traffic report should tell you
What can a full marketing setup secure you of insights that you can't get today.
Why this topic matters
Most people assume that their Google Analytics have been setup correctly and they can trust their data to make decisions on marketing. But more often than not the setup and data is wrong which leads to wrong and expensive decisions. This Lightning Lesson provides an opportunity to see what you need to clean up to improve performance or if you can just move forward with peace of mind.
You'll learn from
Steen Rasmussen
Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.
Known from
