Free Lesson
Build a Simple Go-To-Market Strategy
Part of The Growth Renaissance
60 min
Mar 13, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Select your target audience
Learn to identify ideal customers using the proven beachhead strategy for market entry.
Craft standout positioning
Create compelling value propositions that clearly differentiate from competitors.
Design your pricing model
Develop pricing structures that maximize revenue and align with customer expectations.
Choose effective GTM motions
Identify which customer acquisition channels to test for your specific business.
Why this topic matters
Most GTM strategies fail because they're too theoretical and complex to implement. This lesson provides a practical "GTM Power Hour" template that's short, simple, and shareable—focusing on the essential elements that drive results. You'll learn how to build a GTM strategy that empowers your team rather than overwhelms them, using my proven framework that cuts through the noise.
You'll learn from
Maja Voje
Founder of Growth Lab and best-selling author of GTM Strategist
