Staging environment
Free Lesson

Build a Simple Go-To-Market Strategy

Part of The Growth Renaissance

60 min
Mar 13, 2025 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

Select your target audience

Learn to identify ideal customers using the proven beachhead strategy for market entry.

Craft standout positioning

Create compelling value propositions that clearly differentiate from competitors.

Design your pricing model

Develop pricing structures that maximize revenue and align with customer expectations.

Choose effective GTM motions

Identify which customer acquisition channels to test for your specific business.

Why this topic matters

Most GTM strategies fail because they're too theoretical and complex to implement. This lesson provides a practical "GTM Power Hour" template that's short, simple, and shareable—focusing on the essential elements that drive results. You'll learn how to build a GTM strategy that empowers your team rather than overwhelms them, using my proven framework that cuts through the noise.

You'll learn from

Maja Voje

Maja Voje

Founder of Growth Lab and best-selling author of GTM Strategist

See all products from Maja Voje