Gaurang Alat

How to break into Growth Design

Thumbtack

Victoria's Secret

Sr. Growth Designer at Rakuten Rewards (ex Thumbtack)

Understand the basics of Growth Design and how it differs from traditional Product Design

Growth vs. Product Design

Learn the skill set required to excel as a designer in the Growth domain

Essential Growth Skills for Designers

Tips on landing your first role in the Growth Design space

How to Get Hired as a Growth Product Designer

You'll walk away with more confidence about what you want next and a roadmap for getting there.

Work/life expert and bestselling author

Simone Stolzoff

IDEO Design Lead and bestselling Author of The Good Enough Job

Cohort 10

Cohort 11

Design Thinking is a creative approach to finding clarity amidst ambiguity. In this course, you'll be guided through how to apply Design Thinking to your own career exploration.The course itself is broken down into four sessions: Ground, Diverge, Converge, and Plan which will help you articulate your values, explore the career possibilities available to you, design experiments to figure out what you want, and plan your short, medium, and long-term next steps.Instead of spinning your wheels about what's next for your career, you'll follow a step-by-step process to determine what you value and plan your next move.

Clarify what you want with the help of Design Thinking

A step-by-step framework for intentional career design

Tips for navigating job searches and career transitions

Research-backed tools becoming more fulfilled and resilient 

Curious explorers who are ready for a change in their life but aren't clear on exactly what they're looking for

Overworked professionals who move a mile-a-minute but don't have the space to take a step back and reflect

Passionate generalists who feel pulled in multiple directions but aren't sure which path they want to choose

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.


Chief Design Officer | Advisor | Author

Samsung

Amazon

Bank of America

Expedia Group

PayPal

Rachel Kobetz

Chief Design Officer @ PayPal


DLSE07 – Q1 2026

DLSE08 – Q2 2026

A two-week cohort program for Senior Directors, VPs, SVPs, and CDOs ready to lead at the strategic level — not catch up to it. Build the position, influence, and operating model that AI and organizational pressure now demand from design leaders at the top.1. Lock in your strategic positionAlign design to business priorities so your role as a strategic driver (not a service function) is unambiguous.2. Make the business case in C-suite languageConnect design decisions to measurable outcomes. Demonstrate return on design in the terms that drive budget, headcount, and investment.3. Lead organizational change, not just design workBuild the cross-functional influence and stakeholder relationships that let you drive transformation — not just respond to it.4. Build an operating model that scalesStructure your team, systems, and rhythms so design delivers at scale — without the whole thing depending on you.5. Lead into what’s nextLead in territory that didn’t exist before, where roles are blurring, design is moving upstream, and human and AI systems are working side by side.Includes 2 Office Hours with Rachel for personalized guidance on your leadership challenges.

The leadership bar has moved. DLS: Executive is built for what it requires now.

Lead the next evolution of design

Turn design decisions into business results

Drive transformation across the organization

Build an operating model for what’s next

Lead your career with the same intention

Senior Design Leaders: Senior Directors and VPs ready to lead beyond the work and position design as a strategic business driver.

Senior Design Executives: VPs and SVPs leading large teams through AI, shifting org structures, and rising C-suite expectations.

Design C-Suite: SVPs and CDOs using design to lead the business through what’s next — not just respond to it.

Build a strong case for your UX impact on business — with Design KPIs.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

July 2026

<ul><li>🌷 40% off – "TULIP" till June 7</li></ul>UX always has a lasting impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.You'll learn:<ul><li>Key business and product metrics</li><li>Business ↔ UX value architecture</li><li>Design KPI trees that visualize value flow</li><li>How to show ROI of your UX work</li><li>Measure quality of AI experiences</li><li>Leading vs. lagging indicators</li><li>Causation vs. correlation in UX</li><li>Reliable UX metrics (TARS, SUS, SUPR-Q etc.)</li><li>Feedback scoring and gap analysis</li><li>UX scorecards, and how to establish them</li><li>Effective survey design, statistical significance</li><li>How to measure UX in B2B and Enterprise</li><li>Real-world case studies of how orgs measure UX success</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.

Design Impact

Product and UX Metrics

Design KPI Trees

Measure UX in B2B and Enterprise

Reporting UX Metrics and UX Strategy 

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

Make high-stakes product calls with clarity to earn a bigger scope and influence

Product & Design Leader at Owtcome

Owtcome

Krasi Bozhinkova

Product & Design Leader, turning product success into repeatable growth

The gap between mid-level and senior is not knowledge. It is judgment. The ability to make the call earlier, with less certainty, and explain why it matters in terms the business cares about.You may already have strong instincts, but instincts alone don’t earn trust. What gets your work second-guessed is not always that someone else is right. It is that they can connect the decision to adoption, retention, revenue, or strategic advantage more clearly than you can.This course is about closing that judgment gap. You will learn how to identify the real decision inside a messy debate, name the trade-off others avoid, and defend your logic before perfect data arrives. It blends product, design, and business thinking because role boundaries are disappearing and the expectation to make an impact has never been higher.The goal is to become the person leadership brings in earlier, trusts with harder problems, and gives a bigger scope.

Make high-stakes product decisions with clearer logic, stronger conviction, and language that leadership can trust.

Frame the real decision behind a messy debate

Build for critical user needs without waiting for perfect data

Know when to improve, pivot, or rethink your roadmap

Connect every product and design decision to a growth loop

PMs, designers, and cross-functional leaders with 3-5 years of experience, working through ambiguity, trade-offs, and business outcomes.

Level of experience

Bring one live product, feature, or strategic decision to apply the course directly to your own context.

What to prepare

This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.

No technical AI background required

Mid to Senior level PMs stuck in execution mode who want to become the senior person leadership trusts to make the harder decisions

Designers who are strategic but can't articulate it and lose the argument when they don’t connect the decision to business impact.

Developers stepping up to own a product area, who need a repeatable way to make hard decisions with incomplete information.

The Growth Renaissance

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Icebreaker

Speaker Introduction

Audience Poll: Familiarity with Growth Design

Agenda Overview

What is Growth Design?

Growth Design Examples: Rakuten and Thumbtack

Key Principles of Growth Design

Real-World Examples of Growth Projects

Case Study: Thumbtack Referrals Experiment

Product Design vs. Growth Design

The Growth Design Process

Metaphor: Firing Bullets, Then Cannonballs

The Growth Design Skill Pyramid

Strategy to Land a Growth Design Role

Applying a Growth Lens to Your Process

How to "Growthify" Your Portfolio

Q&A: Growth Team vs. Product Team Interaction

Conclusion and Contact Information

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

How to break into Growth Design

What you'll learn

Why this topic matters

You'll learn from

Gaurang Alat