Free Lesson
Hands on with Synthetic Users: Customer Research's Future
30 min
Mar 19, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Generate realistic AI-powered users
Learn how to create synthetic users tailored to your needs and how to "interview" them and generate insights.
Test ideas with AI-driven personas
Use synthetic users to validate concepts before costly real-world testing. Anticipate what real customers might say.
Explore synthetic experts as research partners
Leverage AI for instant expert feedback in your domain. Create an expert partner in insights, branding, marketing, etc.!
Try them for yourself while I'm presenting
While I'll show more advanced and specialized tools too, I'll provide LLM prompts to get you started during our meeting.
Why this topic matters
Synthetic users are a new and powerful AI-driven tool for research, marketing and innovation, allowing you to pre-test user needs early. If you’re not exploring them, you’re missing a scalable way to gain insights in a fast low-cost, low-risk way. Mastering this skill helps you generate findings quickly, test concepts efficiently, and align teams faster. Learn a technique that sets you apart!
You'll learn from
John Whalen, PhD
AI for UX Expert, Fortune 100 clientele, CEO, author & speaker
Clients Include
