Free Lesson
Business Models as Loops (The Series)
60 min
Jan 20, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Loops vs. Funnels
Why funnels stall, exhaust resources, and never compound—while loops store value and get stronger every cycle.
The Five Loop Types
An overview of the 5 non-overlapping loop types (User, Content, Trust, Skill, Capital) and the assets they compound.
How Compounding Assets and Retained Value Work Together
How business-side compounding assets and customer-side retained value reinforce each other to drive growth.
The Business Engine (How It All Works)
A model that shows how multiple business loops interconnect to drive growth or failure points that require intervention.
Coming Next in Series
In Talk 2, we'll cover which Loops matter most based upon Stage of Growth: PSF, PMF, Growth, Scale, Expand/Optimize.
Why this topic matters
Most companies still run like funnels—linear systems that require constant effort and never compound. Funnels extract value but retain none of it. Loops change that. Loops turn everyday activity into assets that grow: users, content, trust, skills, and capital. This shift—from activity to assets—marks the difference between growth that stalls vs. accelerates. Funnels end. Loops never stop working.
You'll learn from
John Gusiff
Managing Partner, Customer Centric LLC
Krzysztof Czubak
Founder UserMindful.Design and Behavior System Architect