Andrew Warner

How to Bootstrap a Community-First Business

Superhuman

Notion

beehiiv

Jesse Pujji

Bootstrapped Giants & Gateway X

Greg Isenberg

LateCheckout

Get specific steps to build a strong community, even if you don't have a single social media follower.

How to build a community (even if you have no audience)

Selling to community members is different from selling to strangers who click on ad. You'll learn how to do it right.

How to generate sales from a community

If you have an established company, we have you covered. We'll show you how to integrate community.

How to add community to an existing business

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Google

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Cohort 2

Brand strategy will make or break your company, but no one knows how to actually do it well.You have conviction about the brand. You know what makes it valuable. But you can't arrive at a powerful strategy that withstands the market or even the organization.That's not an execution problem. The concept underneath the brand isn't deep enough.The entire field teaches brand strategy as a business discipline. Positioning. Differentiation. Competitive analysis. But brands live in culture. When the concept isn't connected to cultural forces, it has no structural foundation. Everything downstream suffers.Ideas are technology. Meaning is engineered. Cultural forces are readable, structured, powerful enough to build on. We spent ten years synthesizing sociology, semiotics, behavioral science and anthropology into one operational methodology for brand. This course is that methodology, end to end.You bring your brand. Rebuild from further upstream than you've ever gone. 3 weeks that compound into months of velocity. You leave with a core concept, a cultural research system, and a conviction framework. Strategy with structural power to drive through execution.

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.

Bought a Business. $1.3B P&L. CEO & CPO.

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky - ProductLedCEO

Acquired a 45 year old small business | Led $1.3B P&L at Home Depot | CEO & CPO

August 2026

Most employees are one reorg away from a job search. But there's another path: buying a small business that already has customers, cash flow, and proof.Rocky did exactly that — acquired a 45-year-old business with zero savings. No VC. No co-founder. No startup risk.In 4 weeks, you'll learn the exact playbook he used — from finding the right deal to running it with AI.AI isn't just changing products — it's eliminating the jobs that build them.If you're a Business or Product Manager (PM) who's watched colleagues get laid off, wondered how long your role is safe, or just realized you're building someone else's wealth — this workshop is for you.Entrepreneurship by Buyout is the path most Business Managers and Product Managers don't know exists: acquiring a small business that already has customers, revenue, and cash flow — then running it as the CEO.Rocky did it. He acquired a 45-year-old business with no personal savings, converted it into an AI-native company, and now teaches PMs how to evaluate if this path is right for them.

How I Bought a 45-Year-Old Business With No Savings — And How You Can Too

ACQUIRE: Find & close your first deal with confidence

OPTIMIZE: Cut waste & run leaner than the previous owner ever did

GROW: Add revenue without adding headcount

INNOVATE: Future-proof your business before competitors do

CAPSTONE: Leave with a real acquisition plan — not just a certificate

This course moves fast. A business background means you'll apply frameworks immediately instead of learning basic concepts from scratch.

You have 3+ years in a product, operations, sales, or finance role.

Small business ownership requires influence and accountability. If you've done this at work, you're already ahead of most first-time buyers.

You have led a team, project, or stakeholder group without direct authority.

This course is built for the AI era. Owners who adapt fast win. A low ego and curiosity for new technology will determine your success.

You are open to AI tools, new frameworks, and unlearning old habits.

<code>Ambitious Product Manager: You've mastered the PM craft. Now apply it to something you own — with real financial upside and no ceiling.</code>

Risk-Aware Product Managers: Layoffs happen to great PMs too. A cash-flowing business gives you income no hiring manager can take away.

Side-Income Product Managers: Not ready to quit yet? Learn to evaluate real deals now so you're ready when the right opportunity appears.

Deliver a clear, compelling pitch, without rambling, or losing the room

Former VC | Helped startups raise $50M+

SoFi

MassChallenge

University of Michigan

Techstars

Mary Lemmer

Helped startups raise $50M+ 
Former VC turned storytelling & business strategist

June Cohort

You can have a great idea, product, or strategy—and still lose the room.I’ve seen this from both sides.As a former venture capitalist, I’ve heard thousands of pitches. As an operator and advisor, I’ve helped startups raise over $50M and been part of teams that have collectively raised over $3B.The difference between a "no", a “maybe” that eventually gets you ghosted, and a “yes” is rarely the idea itself—it’s the clarity, delivery, and adaptability of the pitch.This workshop exists to close that gap.In this interactive workshop, you’ll learn practical and proven improv-inspired techniques to sharpen your message and deliver your pitch with clarity and confidence. Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.You’ll learn how to:<ul><li>Get to the core of your message (and cut what doesn’t matter)</li><li>Structure a pitch that’s clear, concise, and engaging</li><li>Turn nerves into energy and confidence</li></ul>This isn’t just theory—you’ll actively practice, refine your pitch, and get real-time feedback during the session.With active engagement, by the end of the session, you’ll have a better pitch and confidence walking into your next pitch.

Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.

Clarify and simplify your pitch

Improve how you deliver your pitch

Deliver your pitch with more confidence and adaptability

Founders actively fundraising or preparing to raise. Your product is strong, but your pitch feels too long, complex, or isn’t landing.

Sales professionals pitching products or services. You know your offering, but struggle to communicate it clearly and close the deal.

Leaders presenting ideas or asking for resources. You need buy-in, but find yourself over-explaining, rambling, or losing the room.

How to Bootstrap a Community-First Business

What you'll learn

Why this topic matters

You'll learn from

Jesse Pujji

Greg Isenberg