Free Lesson
How to create and use Synthetic Users in discovery
30 min
Mar 12, 2026 12:00 PM
What you'll learn
Create Synthetic Users with AI
Learn how to create Synthetic Users for your target segment
Use Synthetic Users
Learn how to interview Synthetic Users and extract key insights
Distinguish between human and AI insights
Learn how Synthetic Users expand and complement human discovery, and when it's better not to use them
Why this topic matters
PMs know that good discovery is essential, yet too often they shortcut it.
With AI Synthetic Users, discovery can become continuous, accelerating the discovery and understanding of customer needs.
Synthetic Users can get 80-85% close to real human interviews. That means that all you have left is to close the gap - rather than spending weeks in customer discovery.
You'll learn from
Valerio Zanini
AI Product Trainer. I have trained 4,000 product professionals.
I have trained product owners at
