Building Your Fractional Practice with AI at Your Side

Emily Hollender is a Fractional Marketing Leader (prev. RTR, The Wing, Tia) and the founder of Next Wave Marketing, where she partners with early-stage consumer startups to harness the power of community to drive growth. She’s especially passionate about helping full-time operators get off the sidelines and kickstart their own fractional journeys. She teaches a quarterly Fractional 101 course on Maven.

Hillary Lyons is an AI Marketing Consultant and founder of Syntropy, a consultancy that fuses human insight with machine intelligence to create adaptive AI marketing systems for startups. With years of experience in brand strategy and practical expertise training custom GPTs to handle real marketing workflows, Hillary helps fractional operators work smarter and scale sustainably. She’s here to share her proven approach to building your own AI “toolmate” so you can grow your solo business without burning out.