Isaac Ochulor

Operational risk expert turned AI educator. Founder, Grandstand AI.

The CRAFT Framework, Write AI Prompts That Actually Work

Saudi Aramco Base Oil Company

Bapco Energies

ADNOC

Emirates National Oil Company

NNPC Limited

Master the five element CRAFT framework and produce better AI outputs on every document, email, and analysis you write

Write AI prompts that deliver professional results

Walk away with a fully built CRAFT prompt for your specific role and your most time-consuming recurring task.

Apply CRAFT to your real work immediately

Understand exactly why most AI prompts underdeliver and how fixing that one thing creates professional advantage for you

Save hours every week consistently

Leave with a reusable collection of tested CRAFT prompts tailored to your professional role for every future AI task.

Build your personal AI prompt library

Go from shipping “good enough” work to shipping crafted product work, with a real workflow you can use after the course ends.

Product Designer at Notion

Notion

Mercury Bank

Tome

Lightfield

University of Washington

Andy Madrick

Product Designer at Notion. Ex-Tome, ex-Mercury. Taught design at UW Seattle.

Cohort 2

Cohort 3

AI makes it easier to generate work. It does not make it easier to make good decisions.This course pulls back the curtain on how high-performing product teams are actually working now, using AI to move faster while keeping the bar high. You’ll learn the workflow, judgment, and standards behind product work that feels thoughtful, polished, and genuinely well made.For product designers, and for PMs and engineers with a strong eye for product quality, who want a more sophisticated way of working. What you’ll leave with<ul><li>A real workflow for using AI from concept to polished execution</li><li>Personalized feedback on your work and decisions</li><li>A polished project or portfolio piece that reflects both craft and speed</li><li>A sharper eye for what makes product work feel crafted</li></ul>

Learn how leading product teams use AI to ship faster without sacrificing taste.

A real AI workflow for going from idea to polished execution

Direct feedback on your work and decisions

A project you can ship or show

A sharper eye for what makes product work feel crafted

Product designers who want to move faster without sacrificing craft, and use AI in a way that raises the quality of what they ship.

Early-career designers or people moving into product who want stronger judgment, sharper execution, and better work to show.

PMs and engineers with strong product instincts who want a better eye for quality and more crafted product work.

Learn to achieve reliable AI outcomes without prompt packs, system prompts, or agent tricks—use structured inputs for consistent results.

Creator, AIgogy Framework™ | Advisor

Rockford University

Silali Banerjee

Creator of AIgogy Framework™ for reliable, structured AI outcomes

July2026Cohort

Pretty much anyone using an AI chatbot has gone through the frustration of a response that isn't exactly what they wanted. Problems include hallucinated, drifted, generic, and inconsistent output. Sometimes all of these happen; other times, one or more.People try prompt improvisation, prompt tweaking, prompt packs, prompt libraries, trial and error, tries and retries. Sometimes it works; other times, it does not.Too many details in a prompt cause prompt bloating and do not solve the problem. Adding context helps, but too much context creates problems.AI agents and skills do not solve this problem with open-ended work either.People give up, thinking LLMs are probabilistic and cannot work better.That is not true.It may never be as deterministic as systems in terms of consistency and reliability, but it can be mostly consistent and reliable.Similarly, users can create a path with an LLM using the right framework. Users can guide their request through the LLM toward their desired outcome by using the right framework.Learn to use this science-backed, proven framework.It is based on research (<a target="_blank" rel="noopener noreferrer nofollow" href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6516618">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6516618</a>) and has been tested in practice.<hr>

User's framework for moving beyond trial-and-error prompting with any LLM.

Achieve More Reliable AI Outcomes

Reflect Your Voice and Working Style

Embed Your Judgment and Standards

Reduce Rework and Increase Leverage

Leaders (Decision Owners) Leaders accountable for outcomes who need AI to reflect their judgment without reviewing or correcting every output

Operators (Execution Owners) Operators responsible for consistent delivery who need AI to produce aligned outputs without repeated rework

Knowledge Workers (Expertise Carriers) Experts who need AI to apply their domain knowledge and standards, not generate generic outputs.

Master the systems, frameworks and creative workflows that turn AI into your most powerful professional tool.

AI Builder · Creator · Founder · Speaker

Sean Bradford

Founder, ORIGIN STØRIES  · Speaker · Lab of Tomorrow · Eurosonic Noorderslag

TIME 100 AI · Comedian · Creative Tech

King Willonius

TIME 100 Most Influential in AI · Ebony Power 100 · Ad Age Power Tech 2025

Cohort 1

Everyone is under pressure to use AI... in campaigns, productions, content, and creative work. But most people are stuck in the same loop: prompting randomly, getting inconsistent output, and producing nothing they'd confidently hand to a client or a team.The problem isn't the tool. It's that there's no system underneath.This course teaches you how to build one. Over four live sessions, you'll go from random prompting to repeatable AI systems: learning story architecture, connecting your system to real generation APIs, building an agentic workflow, and presenting finished work for live feedback.Led by Sean Bradford (founder of ORIGIN STØRIES, 22 live AI deployments, speaker at Tomorrowland and Eurosonic) and King Willonius (TIME 100 Most Influential in AI, creator of BBL Drizzy, speaker at SXSW, MIT, and Harvard). This is not a theory course. Every session produces something real.Beta cohort. Small group. $950. Starts May 11.

AI is changing creative work fast. Most people are being left behind.

Build a reusable AI prompt system from scratch

Apply story architecture to make AI output actually land

Build a working agentic workflow : no coding experience required

Benchmark and evaluate any AI tool with a reusable framework

Package and pitch your AI work to any audience

Leave with real work, not notes

Creative professionals and strategists under pressure to deliver with AI but want to stay in control of their craft and output quality

Event producers and creative technologists: live event, festival, venue, and entertainment operators looking for production-ready solutions

Founders and operators: people running creative businesses or teams who need repeatable AI systems for collaborators + clients

Master a proven system to create clear, persuasive presentations in half the time using AI as your strategic thinking partner.

Ex-JPMorgan VP | Presentation Expert

JPMorgan Chase & Co.

Commerzbank

PwC UK

MaryBeth Hazeldine

Presentation psychology expert with 35 years training Fortune 500 professionals

Cohort 4

Cohort 5

You know presentations matter. They shape decisions, win clients, and move careers forward. But creating them? That's exhausting.You spend hours wrestling with structure, rewriting messaging that doesn't land. By the time you're done, you're not even confident it will work.AI promises to help, but most people end up with generic outputs and robotic messaging. The tool saves time on the wrong things.Here's what's needed: a strategic approach combining AI efficiency with presentation psychology—the clarity, structure, and persuasion that makes people act.This course teaches exactly that. You'll use AI not as a shortcut, but as a thinking partner. You'll learn frameworks like AVP (Action-Value-Proof) and messaging psychology that transform unclear ideas into compelling narratives.You'll build presentations faster—yes. But more importantly, you'll build them better. Clearer structure. Stronger messaging. More impact.By the end, you'll have a repeatable workflow that cuts creation time in half while dramatically improving quality. No more staring at blank slides. No more second-guessing. Just confident, persuasive presentations—every time.

Master AI-powered presentations that persuade, save time, and win decisions

Structure presentations that are clear, logical, and impossible to ignore

Craft persuasive messaging that resonates and drives action

Build a repeatable AI workflow that saves 10+ hours per week on presentations

Turn data and complex information into stories people actually understand

Professionals who create presentations regularly and want to save hours while delivering clearer, more persuasive, impactful results

Managers, consultants, and client-facing roles who need to influence stakeholders and communicate complex ideas with confidence

Ambitious professionals who want to stand out by mastering communication skills that position them as clear, strategic business leaders

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Designing and optimizing the context window for LLM applications — prompt structure, memory, and information retrieval.

The CRAFT Framework, Write AI Prompts That Actually Work

What you'll learn

Why this topic matters

You'll learn from

Isaac Ochulor