Free Lesson
Behavioral Signals to Outperform Demographic Targeting
30 min
Mar 4, 2026 12:00 PM
What you'll learn
Identify 3 behavioral signals hiding in your existing data
purchase velocity, content consumption patterns, and social engagement fingerprints — that reveal true buyer psychology
Map each behavioral signal to a specific buyer psychology
so you can predict how different segments will respond to different messages before you spend a dollar testing.
Run a Monday-morning Signal Audit
on your own product or campaign using a framework proven across 500+ campaigns, and immediately see what you're missing
Why this topic matters
Demographics are dying. Two people with the same profile can have opposite buying psychologies, yet ad platforms treat them as identical. With acquisition costs up 222%, basic targeting is a race to the bottom. This framework uses elite political data, tactics, psychographics, and behavioral signals to turn your stagnant CRM data into a high-conversion engine that breaks through the plateau.
You'll learn from
Adam Syed
Founder & CEO, Moonbrush | Wharton MBA | 500+ political campaigns, 96%+ win rate
Political Campaigns & Expertise
