Rolly Seth

Principal AI Product Manager, Microsoft

The Terminal Isn't Scary: CLIs 101 for Non-Developers

Demystify the command line terminal (CLI) & use with tools like Claude Code, Copilot CLI — and why non-devs love them.

What an CLI actually is — without the jargon

A practical walkthrough — install/ run your first CLI, run your first prompt, apply it to real everyday tasks.

Getting started: the terminal for non-dev AI workflows

Personalization, shortcuts, common pitfalls and more — small habits that build comfort fast.

Tips and tricks to feel at home in the terminal

Get the confidence to start using Claude Code as a non-coder

eBay, Orange, Just Eat Takeaway

eBay

Orange

Just-Eat.co.uk

Ady Rugina

Product and AI Transformation consultant

Cohort 4

Cohort 5

I spent three months alone, trying to get started with Claude Code. I opened the terminal, saw that blinking cursor, and closed it again. And I kept struggling to make sense of this new interface, the folder structure, and the markdown files. It felt like so much friction.Until one project that required me to process a lot of local files. That was the moment I started to see the magic, the moment things started to click.Now I'm hooked, Claude Code in the terminal is my daily working environment for my AI and product consultancy work, research, writing and automation.My goal is to help you start using Claude Code in half a day, not in three months, as it took me. I'll show you how I'm using it and teach you concepts and mental models that will help you create your own setup.This workshop includes offline materials and an optional session to help you get everything running before the workshop begins; this way, we ensure everyone keeps the same pace.

How to use Claude Code as a non-technical user

Learn how to engineer Claude's context

Collaborate with Claude on your local files

Improve Claude Code's outputs with Skills

PMs, designers, and strategists who use AI daily but always start from scratch – and want one that remembers how they work.

Founders and team leads who want AI for real work – research, writing, analysis – not just a chatbot they prompt from scratch every time.

Non-technical professionals who assumed Claude Code was for developers – and want to get past the terminal fear in one afternoon.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

May Cohort

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Esade

Università Bocconi

Ethermail.Ethermail

Pietro Montaldo

AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE

April Cohort

June-July

You're using maybe 10% of what Claude can do.Either way, you never properly learned the ecosystem, the connections, and the full set of tools at your disposal: Cowork, Skills, Project, Plugins, MCP connectors, Computer Control and Artifacts. In three intensive sessions, you'll learn how to:<ul><li>Properly set up all your Claude environment</li><li>Manage safety and permissions</li><li>Organize your workspace and folder structure</li><li>Build, test, adapt and maintain custom Skills and Plugins</li><li>Connect Claude to the tools you already use in a professional way (SKILL + MCP) and create live dashboards</li><li>Understand the entire potential of Claude for non-tech users</li></ul>The sessions are followed by office hours for hands-on help with your practical homework.<ul><li>50% Theory, 50% Practical</li><li>Small Cohorts to maximize learning</li><li>100% Live Sessions with real demos</li><li>1:1 sessions and optional Office Hours for Q&amp;A and dedicate support</li></ul>IMPORTANT: This course does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from casual Claude user to advanced operator in 6 hours

Understand the Claude Ecosystem (and What's Actually for You)

Set Up Cowork and Start Using It for Real Work

Build, Test, and Share Your Own Skills

Automate Your Workflows with Plugins and Scheduled Tasks

You should be familiar with ChatGPT, Claude or other LLMs in your day-to-day.

Basic Prompting Skills

We need a pro or max account to be able to use CoWork and Skills to the fullest

PAID account on Claude

Make sure you you hardware is compatible with CoWork

Marketers, operators, and founders already using Claude who want to unlock the full platform beyond the chat

ChatGPT or Gemini users looking to switch to Claude and learn the ecosystem from scratch the right way

No coding or technical skills required. Claude CODE is NOT included in this course.

Become a real Claude Cowork builder and ship a custom skill in 1 day.

Cohort 2

Sr Dir @Salesforce | ex-Microsoft AI

Salesforce

Microsoft

Goldman Sachs

McAfee

Shankha Dey

Sr Director PM @ Salesforce | ex-Microsoft Bing & Copilot | Columbia CS

Co-Founder & COO at Level Up | ex-Amazon

Amazon

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

Jason P. Yoong

Co-Founder & COO at Level Up (fmr Amazon, VP at Dentsu, Startup - $8M seed)

Cohort 1

Cohort 3

If you're a realtor, marketer, consultant, or any other non-technical professional who's tried Claude but it doesn't feel like it's saving you real time, this is the course for you.The gap between output that looks right and output that is right is where most AI tools fail people. Your email drafter runs. It looks professional. But is it surfacing the right emails? Do the drafts sound like how you would reply to that person?AI Evals is the fastest growing skill in the world. This course applies that methodology (developed and refined since 2018 by Shankha) to your automations, in plain English.You will build 3-4 automations and apply a simple evaluation framework to each one. You define what good looks like before you build. You run it. You find the gap. You fix it. That's the loop that makes AI tools useful.This is a hands-on build something real workshop, with instructors live (not a passive webinar). Spots are limited to keep cohorts small.

You will leave with real working automations that save you time.

Three automations running on your real data

Skills connected to your real tools via MCP

An evaluation framework you can apply to any AI output

(Optional) custom Skill for your job

Direct instructor time that no larger future cohort will get

Intel Mac and Windows ARM64 are not supported by Claude. Instructors will use Mac

MacOS with Apple Silicon (M1 or later) or Windows 11 Pro x64

Visit claude.com/download. Not claude.ai (need the desktop app).

Prework setup (20min): Step-by-step guide provided.

Claude Desktop installed & Prework Setup (20min)

Advanced features (e.g. Cowork, Skills, Projects) require a paid plan.

Claude paid subscription (Pro or Max)

Non-technical operators and leads who want to use AI to automate workflows (to save time) and learn fast with a one-day hands-on workshop.

Non-tech professionals who know AI is critical to their business and want a hands-on 101 level (no jargon) workshop to get started.

AI-aware leaders who want to move from “Claude dabbling” to building a real Claude Cowork skill that saves time.

Go from Claude power user to AI builder: automate workflows, build tools, and ship real applications. No coding required

Esade Lecturer · AI Workshop Leader 

Politecnico di Torino

CNH Industrial

Accenture

Davide Rovera

AI educator teaching Claude Code to non-developers from daily practice

You likely have been using Claude Chat and Cowork and noticed how powerful they are, but the real leverage is in automating workflows, building tools, deploying applications and websites.You don't need to be a coder to benefit from it.Claude Code is the part of Claude that actually builds things. In 5 live sessions, you'll go from understanding what it is, to configuring it for your work, to building a personal knowledge system, to deploying a live web app at your own URL; no coding experience required. Every session produces a working deliverable on top of theory. Something you use immediately, increasing your ROI and saving you time.By the end, you'll have:• A personalized Claude Code setup with custom skills• A working Obsidian knowledge base (aka Second Brain) with AI-powered intake and synthesis• A live deployed application at a shareable URL• The mental model to keep building independentlyGet on top of the wave and learn how to make the most of your time with Claude.

Cross the line from AI user to AI builder - without coding

Build an AI-powered knowledge base in Obsidian you'll use every day 

Configure Claude Code with a personalized setup that stays on track

Deploy a live web application you built with a real, shareable URL

Write custom Claude Code skills that automate your specific workflows

Now when to use Chat, Cowork, or Code and make the right call every time

Test and improve your AI skills so they work reliably, not just once

The Operator Operators and Chiefs of Staff who use Claude Chat and Cowork daily and want to automate workflows and build tools that stick.

The FounderFounders and solopreneurs without a technical co-founder, ready to ship products, dashboards, and workflows without engineers.

The Consultant Consultants and strategists who turn one-off client work into reusable tools, archives, and dashboards they build and ship.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Broad professional audience — content relevant across many roles and functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using AI coding assistants and tools to write, review, and ship code faster.

Building technical literacy — understanding APIs, databases, system architecture, and engineering tradeoffs.

Automating professional workflows with AI tools — productivity, operations, and task automation.

The Terminal Isn't Scary: CLIs 101 for Non-Developers

What you'll learn

Why this topic matters

You'll learn from

Rolly Seth