Free Lesson
Upgrade GTM with 4 Fits Model and AI
45 min
Jul 10, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Learn the 4 Fits Model
Apply product, market, channel, and business model thinking to meet your customers where they are
Hands-on Case Study
Apply the four-fit model to a real case study, data and thinking to see it in action
Four Fits AI Application
After the workshop, get the templates I used and the AI tools and apply them directly to your product and company.
Turn product features into revenue-driving strategy
Anchor your GTM in what your ICPs actually need
Live Q&A
Ask me specifics about your product and the model application and get the support of your cohort.
Why this topic matters
Building great products is a start. What matters more is whether users will discover them and pay for them. Together, we'll go through the four-fit mode: product, channel, market, and business model, and apply it to a real case study. With templates, you can then use them for your product. Plus a 15-minute Q&A to answer your questions.
You'll learn from
Elena Luneva
CPO, Advisor, Coach | Exec Braintrust, Nextdoor, LiquidSpace, OpenTable
Executive at: Braintrust, Nextdoor
