Lee Densmer

Creating and Running an Effective B2B Newsletter

Content Strategist, Author and Trainer

Newsletters are your best way to connect directly with your buyers. You'll understand how and why after this lesson.

Understand the top 6 benefits of newsletters

Many newsletter are throwaway marketing. I've noticed patterns in unsuccessful newsletters - things for you to avoid.

Learn the top 4 things brands do wrong in their newsletters

There are 12 things you must do to launch and sustain a newsletter that connects with your readership & drives growth.

Learn 12 things that drive revenue-generating newsletters

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Author of Make It Punchy

Salesforce

Microsoft

Zoom

Dropbox

Atlassian

Emma Stratton 

Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies

Cohort 8

Cohort 9

Take the guesswork out of good messaging.In this hands-on course, you'll learn how to:✔️ Craft clear, compelling messaging that resonates. ✔️ Use storytelling to shape a strong, human narrative. ✔️ Turn positioning into messaging that works across your site, decks, and sales materials.Whether you’re refining an existing strategy or building from scratch, this course will help you sharpen your thinking, speed up your writing, and give you repeatable frameworks to get to better messaging — faster.

Build the skills (and confidence) to write good messaging

Write better messaging faster with frameworks and formulas

Generate fresh ideas and new angles for your messaging

Feel confident about your messaging chops

Know what great messaging really looks like — and what misses the mark

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You're not bad at LinkedIn. You just don't have a system yet.

Founder, Catalyst GTM Agency

AirOps

a16z

Instantly.ai

Relay.app

Will Leatherman

GTM agency founder who built his client pipeline on LinkedIn content. 

July Cohort

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to B2B Newsletters

Why Newsletters Deliver the Highest ROI

The Changing Landscape of Search and Content

Common Newsletter Fails

Best Practices: Goals, Sender, and Subject Lines

Best Practices: Content Strategy and Cadence

Best Practices: Offers, Repurposing, and Formatting

Best Practices: Republishing, List Growth, and Subscriber Attention

Using AI to Write Newsletters

How to Know if Your Newsletter is Working

Top Takeaways for a Successful Newsletter

Q&A: Publishing to LinkedIn and Promotion Channels

Q&A: Newsletter Branding and Audience Segmentation

Q&A: Platform Choices and Customer-Specific Newsletters

Q&A: Subscriber Consent, Content Strategy, and Final Thoughts

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Creating and Running an Effective B2B Newsletter

What you'll learn

Why this topic matters

You'll learn from

Lee Densmer