Free Lesson
Build Trust in the First 30 Seconds of Your Sales Call
30 min
Apr 30, 2026 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
Build Trust before the Meeting
Build an account and client intelligence brief so you show up with context, relevance, and a point of view.
Read your buyer's EDISC behavioural style in real time
An introduction to the 4 major behavioural types so you can understand and adapt your behavioural style.
The 30-second trust framework to open every call
Learn a repeatable 3-step method:Observe, Recognise, Connect that uses behavioural cues to build instant rapport .
Why this topic matters
94% of B2B buyers use AI and often compare vendors before the first call.
And yet less than half of buyers find sellers trustworthy. The seller who builds trust and earn confidence early will always win.
This lightning lesson gives you the behavioural science behind how trust is built in the first 30 seconds, and a practical framework you can immediately use on your next sales call.
You'll learn from
Ren Saguil
Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent
Previously at
